Marketing and Communications Officer

Holocaust Educational Trust; City of Westminster; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading educational charity is seeking a Marketing and Communications Officer to enhance visibility and drive registrations for programs in schools. You will create compelling content and manage various communications channels to inspire engagement. The ideal candidate will have experience in marketing strategy development and effective communication skills. This position is based in the City of Westminster, England.

Qualifications

• Experience with integrated marketing plans and KPIs.
• Strong written and verbal communication skills.
• Ability to work collaboratively with various stakeholders.

Responsibilities

• Develop and implement an integrated marketing plan for school engagement.
• Create and manage content for various marketing platforms.
• Monitor marketing performance against KPIs.

Skills

Marketing strategy development

Content creation

Public relations

Data analysis

Collaboration

Job description

Overview

The Marketing and Communications Officer plays a pivotal role in enhancing the visibility of, and driving registrations to, the Holocaust Educational Trust's programmes with schools across England. You will play a pivotal role in enhancing the visibility of, and driving registrations to, the Holocaust Educational Trust's Department for Education funded 'Supporting Survivor Testimony in Teaching' initiative - specifically supporting a drive to engage and register schools, ensuring schools across England are inspired to take part through compelling and effective marketing and communications. The post's work ensures that schools across the UK are inspired to engage with our programmes, building long term and ongoing relationships., All of the responsibilities below are achieved by working closely with the Trust's programmes team and with the various external MarComms agencies that provide support to the Trust, ensuring that a programme of compelling content and campaigns is shared across email, social media, and web platforms, all designed to inspire teachers and school staff to engage in our programmes and initiatives. As our in-house link to the MarComms agency, you will:

Responsibilities

• Support with the development and implementation of an integrated marketing plan, which will drive school engagement, and will translate in to school registration on to the government funded 'Supporting Holocaust Survivor Testimony in Teaching' initiative.
• Ensure that a programme of compelling content and campaigns is shared across email, social media, and web platforms, all designed to inspire teachers and school staff to engage in HET's programmes, translating into school registrations
• Work with colleagues across the Trust, as well as agencies, to ensure that HET's communications channels are effectively coordinated in line with a shared marcomms calendar
• Support the creation and management of marketing content and messaging across platforms, including website, social media, email newsletters, blog posts, sector press and other.
• Produce engaging marketing materials, press releases, case studies and reports to promote programmes' impact and inspire engagement.
• Identify new sources of educational contacts, to build the Trust's database and increase visibility of our marketing materials.
• Build relationships with media contacts, stakeholders, and partners to maximise PR opportunities.
• Provide accurate information regarding engagement to enable the preparation of reports, including reports to donors and funders including government, as well as to the Board of Trustees; and undertake analysis to identify and recommend opportunities for improvement in the effectiveness of marketing activities
• Monitor marcomms delivery against KPIs regularly, ensuring stats are kept up to date and flagging in advance if there is a chance of not meeting a KPI.
• Ensure marketing and communications are delivered in line with responsibilities related to data protection including General Data Protection Regulation (GDPR) and the Data Protection Act 2018, and that GDPR is part of programme planning across all programmes.

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About the Trust

The Holocaust Educational Trust team is made up of hard working, energetic people who are passionate about our mission to educate every person from every background in the UK about the Holocaust and its relevance today. Over the course of our history, the Trust has created a delivered innovative a meaningful learning experiences and educational programmes which reach over 100,000 young people each year, teaching them about what the Holocaust was, and its relevance today. The schools' programmes we delivery include our Outreach/survivor speaker programme; our Lessons from Auschwitz Project; the Youth Advocacy/Ambassador Programme; Testimony 360: People and Places of the Holocaust; and Teacher Training.