Marketing Analytics Specialist

Binance; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading cryptocurrency exchange is seeking a Marketing Analytics Specialist to utilize analytical skills and digital marketing expertise to drive actionable insights. The candidate will analyze complex datasets, track marketing performance, and provide strategic recommendations. A Bachelor's degree in a relevant field and proficiency in SQL are required. This role offers the opportunity to craft data-driven marketing strategies in a collaborative environment.

Qualifications

• Proven experience in data analysis, preferably within digital marketing.
• Strong proficiency in SQL and data visualization tools.
• Expertise in digital marketing channels and analytics tools.

Responsibilities

• Analyze complex datasets and generate actionable insights using SQL.
• Utilize tools to track and analyze marketing performance.
• Provide strategic recommendations based on data insights.

Skills

Analytical skills

Digital marketing expertise

Data analysis

SQL proficiency

Data visualization tools

Communication skills

Education

Bachelor's degree in Marketing, Business, Data Science

Tools

Google Analytics

SimilarWeb

App Annie

Job description

We are looking for a Marketing Analytics Specialist to join our team. The ideal candidate will have strong analytical skills, expertise in digital marketing, and a deep understanding of data analysis to drive actionable insights. You’ll collaborate with marketing teams to create data-driven strategies for effective go-to-market plans.

Key Responsibilities:

• Data Analysis & Interpretation: Analyze complex datasets and generate actionable insights using SQL.
• Digital Marketing Expertise: Utilize tools like Google Analytics, SimilarWeb, App Annie, and social listening tools to track and analyze marketing performance.
• Insights Generation: Provide strategic recommendations based on data insights to drive business decisions.
• Project Implementation: Work with global and local marketing teams to craft strategies based on insights, ensuring smooth collaboration and communication.
• Proactive Monitoring: Identify gaps in business metrics and trends to alert stakeholders on emerging patterns.

Qualifications:

• Bachelor's degree in Marketing, Business, Data Science, or related fields.
• Proven experience in data analysis, preferably within digital marketing.
• Strong proficiency in SQL and data visualization tools.
• Expertise in digital marketing channels and analytics tools.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Proactive, detail-oriented with the ability to turn complex data into clear insights.