Lecturer (Digital Fashion Marketing)

Manchester Metropolitan University; Manchester; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading educational institution in Manchester is seeking a Lecturer in Digital Fashion Marketing. The role involves contributing to research and teaching while shaping a diverse and inclusive educational environment. Ideal candidates will possess strong expertise in digital marketing areas including AI-driven marketing and immersive experiences. The university advocates for diversity and offers flexible working arrangements. Prior experience in fashion is not essential, but creativity and critical application of marketing knowledge are crucial.

Benefits

Flexible working arrangements

Mentoring programmes

Professional development opportunities

Qualifications

• Must hold a PhD or equivalent in a relevant field.
• Must have expertise in digital fashion marketing.
• Experience in broader marketing applications to the fashion industry is essential.

Responsibilities

• Contribute to research, teaching, and the student experience.
• Deliver an inclusive education focused on digital fashion.

Skills

Digital marketing

Branding

Marketing strategy

Marketing analytics

AI-enabled marketing

Immersive experiences

Virtual experiences

Digital fashion communication

Education

PhD in a relevant discipline

Good first degree

Job description

The Faculty of Arts and Humanities brings together Humanities, Languages, Social Sciences, the Manchester School of Art and the Manchester Fashion Institute (MFI), creating a vibrant, interdisciplinary environment supported by state‑of‑the‑art digital and technical facilities

Manchester Fashion Institute (MFI) is one of the UK's largest specialist fashion providers, recognised globally for its excellence in teaching, research and industry engagement. Our work spans science, the arts, business, health, sociology, sport and digital, and we are committed to fostering a diverse, inclusive community where innovation thrives.

Job Opportunity

We are seeking a Lecturer in Digital Fashion Marketing to join our dynamic team and help shape the next generation of fashion talent. We welcome academics whose work engages with the societal and technological forces transforming the sector, and who can deliver future‑focused, ethical and inclusive education. Areas of interest include AI‑driven marketing, immersive and virtual experiences, digital product creation, data‑enabled retail transformation and emerging models of digital fashion communication.

Role Summary

As a Lecturer in Digital Fashion Marketing, you will contribute to research, teaching and the wider student experience across our undergraduate and postgraduate programmes. We welcome applicants with strong digital marketing expertise, including areas such as marketing strategy, communications, branding, analytics and AI‑enabled marketing. We are particularly interested in colleagues whose work engages with future‑facing developments shaping the digital fashion landscape such as data‑driven insight, content and community building for digital‑first brands, immersive and metaverse retail, emerging platform and creator economies, and digital product and lifecycle management. We also value perspectives that integrate ethics, transparency and sustainability into digital practice.

While prior experience in fashion is not essential, candidates must demonstrate how their broader marketing expertise can be applied creatively and critically within contemporary and future fashion contexts. The post holder will also contribute to research and/or knowledge exchange activities through high‑quality outputs, funding development, PGR supervision or innovation in teaching and student experience.

For informal enquiries, please contact [e-mail]

To apply please submit a CV and cover letter via our application portal.

Essential Skills

• A good first degree together with a PhD in a relevant discipline or equivalent qualifications.
• Expertise relevant to Digital Fashion Marketing, with the ability to apply broader marketing knowledge to emerging digital fashion contexts, including areas such as digital marketing, branding, marketing strategy, marketing analytics, AI‑enabled marketing, immersive and virtual consumer experiences, and new forms of digital fashion communication.

Desirable

• A PGCE, Certificate of Education, PGCLTHE or membership of the Higher Education Academy (or commitment to obtain within three years of appointment).
• Membership of relevant Professional bodies, demonstrating professional standing.
• Successfully publish results of research to the REF, in peer‑reviewed journals or monographs, or publish/exhibit professional practice

Manchester Metropolitan University fosters an inclusive culture of belonging that promotes equity and celebrates diversity. We value a diverse workforce for the innovation and diversity of thought it brings and welcome applications from all local and international communities, including Black, Asian, and Minority Ethnic backgrounds, disabled people, and LGBTQ+ individuals.

We support a range of flexible working arrangements, including hybrid and tailored schedules, which can be discussed with your line manager. If you require reasonable adjustments during the recruitment process or in your role, please let us know so we can provide appropriate support.

Our commitment to inclusivity includes mentoring programmes, accessibility resources, and professional development opportunities to empower and support underrepresented groups.

Manchester Met is a Disability Confident Leader and, under this scheme, aims to offer an interview to disabled people who apply for the role and meet the essential criteria as listed in the attached Job Description for that vacancy.