Lancashire & Cumbria Regional Sales Leader | Car + Bonus

Ainscough Crane Hire; Lancaster; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Quarterly bonus

Bi-annual retention bonus

Company car

24 days holiday + service milestones

Option to purchase extra annual leave

Career development plan

Pension & life assurance (3x salary)

Ainscough Advantage platform

Staff forums

Voice in the business

Job summary

Ainscough Crane Hire, a leading UK crane hire company, seeks an Area Sales Manager for Lancashire & Cumbria to drive growth by building strong client relationships and turning conversations into long-term partnerships.

You will own the territory, develop opportunities, manage CRM, and regularly report forecasts to the Regional Sales Manager. A proactive, target-driven professional with negotiation and presentation skills will thrive here.

Qualifications

• Proven sales experience with track record of meeting targets.
• Strong negotiation and influencing skills.
• Excellent communication and presentation skills.
• Proficient in Microsoft Office or similar tools.

Responsibilities

• Build and grow a strong pipeline of new business opportunities.
• Develop long-term partnerships with key clients.
• Manage and update CRM to keep activity and opportunities on track.
• Respond quickly and effectively to incoming sales inquiries.
• Meet and exceed activity targets and KPIs.
• Deliver against monthly, quarterly, and annual sales targets.
• Negotiate contracts and secure framework agreements.
• Provide clear updates and forecasts to the Regional Sales Manager.

Skills

Sales experience

Negotiation

Relationship building

CRM experience

Targets & KPIs

Proactive attitude

Job description

Ainscough Crane Hire, a leading UK crane hire company, seeks an Area Sales Manager for Lancashire & Cumbria to drive growth by building strong client relationships and turning conversations into long-term partnerships.

You will own the territory, develop opportunities, manage CRM, and regularly report forecasts to the Regional Sales Manager. A proactive, target-driven professional with negotiation and presentation skills will thrive here.