Area Sales Manager

Ainscough Crane Hire Limited; Lancaster; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Quarterly bonus

Company car

24 days holiday + extra days with long

Additional leave options

Career development plan

Pension & life assurance (3x salary)

Ainscough Advantage platform access

Staff forums

Job summary

Ainscough Crane Hire is seeking an Area Sales Manager to take ownership of the Cumbria & Sellafield region, driving revenue growth by building strong relationships with existing clients and new prospects.

You will manage a robust pipeline, close deals, and contribute to quarterly and annual targets, supported by a company car, quarterly bonuses, and a structured career development plan.

Qualifications

• Proven sales experience with track record of meeting/exceeding targets.
• Strong negotiation and influencing skills.
• Confidence in building relationships and closing deals.
• Excellent presentation and proposal-writing abilities.
• Proactive, self-motivated with drive to succeed.
• Good IT skills across MS Office.

Responsibilities

• Build and grow a strong pipeline of new business opportunities.
• Develop long-term partnerships with key clients.
• Manage and update CRM to keep activity and opportunities on track.
• Respond quickly to incoming sales enquiries.
• Meet and exceed monthly, quarterly and annual sales targets.
• Negotiate contracts and secure framework agreements.

Skills

Sales experience

Negotiation

Relationship building

Presentations

CRM/IT skills

Tools

CRM software

MS Excel

Microsoft Office

Job description

Area Sales Manager

Cumbria & Sellafield Region

Ready to take ownership of your territory and make a real impact?

Due to an internal move, Ainscough Crane Hire is on the lookout for a driven, commercially minded Area Sales Manager to lead growth across Cumbria, Sellafield and surrounding areas. This is a fantastic opportunity for someone who thrives on building relationships, spotting opportunities, and turning conversations into long-term partnerships.

What’s in it for you?

We believe great people deserve great rewards:

• Quarterly bonus to recognise your performance
• Bi-annual retention bonus
• Company car
• 24 days holiday + extra days with service milestones
• Option to purchase up to 5 additional days annual leave
• Structured career development plan to support your growth
• Company pension & life assurance (3x salary)
• Access to our Ainscough Advantage benefits platform
• Staff forums – giving you a genuine voice in the business

Why Ainscough Crane Hire?

We’re proud to be the UK’s leading crane hire company, operating across 30 locations nationwide.

But what really sets us apart is our people.

Our teams are passionate about delivering projects safely, on time, and to the highest standards. Safety isn’t just a priority here—it’s part of our Always Make the Safe Choice ethos.

Join us, and you’ll be part of a business where expertise is valued, ambition is supported, and success is shared.

The Role: What You’ll Be Doing

This isn’t just about hitting targets—it’s about building a territory.

You’ll take ownership of the Cumbria & Sellafield region, driving revenue growth by developing strong relationships with both existing customers and new prospects.

Day-to-day, you’ll be:

• Building and growing a strong pipeline of new business opportunities
• Developing long-term partnerships with key clients
• Managing and updating CRM to keep activity and opportunities on track
• Responding quickly and effectively to incoming sales enquiries
• Meeting (and exceeding) activity targets and KPIs
• Delivering against monthly, quarterly, and annual sales targets
• Negotiating contracts and securing framework agreements
• Providing clear updates and forecasts to the Regional Sales Manager

About You

You’re someone who enjoys the challenge of sales and takes pride in delivering results.

You’ll likely bring:

• Proven experience in a sales role, with strong negotiation and influencing skills
• A track record of achieving (and exceeding) targets
• Confidence in building relationships and closing deals
• Strong presentation and proposal-writing skills
• A proactive, self-motivated approach with the drive to succeed
• Good IT skills (Microsoft Office – particularly Excel, Word, PowerPoint)

Experience in construction or crane hire is a bonus—but not essential. We’re more interested in your attitude, ambition, and ability to learn.

The Kind of Person Who Thrives Here

• Commercially sharp and opportunity-focused
• Confident communicator who builds trust easily
• Organised, resilient, and able to juggle multiple priorities
• Customer-focused, always looking to add value
• Results-driven, with a genuine hunger to succeed

Our Commitment to Inclusion

Ainscough Crane Hire is an Equal Opportunities Employer.

We’re committed to building a diverse and inclusive workforce and welcome applications from all backgrounds. We hire based on merit, potential, and business need.

If you require any reasonable adjustments during the recruitment process, just let us know—we’re here to support you.

Benefits:Competitive Basic Salary + Bonus + Car