Area Sales Manager

Ad Warrior Ltd; England; On-site; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Quarterly bonus

Bi-annual retention bonus

Company car

24 days holiday + extra days with long

5 additional days annual leave

Structured career development plan

Company pension & life assurance (3x)

Ainscough Advantage platform

Staff forums

Job summary

Ainscough Crane Hire is seeking an Area Sales Manager to own the Cumbria & Sellafield region, driving revenue growth and building long-term partnerships with existing customers and new prospects.

You’ll develop a robust sales pipeline, negotiate contracts, manage the CRM, and hit monthly, quarterly, and annual targets while representing the company’s safety ethos and values. This role rewards performance with quarterly and bi-annual bonuses, a company car, and a structured career plan.

Qualifications

• Proven sales experience with strong negotiation skills.
• Track record of meeting or exceeding targets.
• Ability to build relationships and close deals.
• Excellent presentation and proposal-writing abilities.

Responsibilities

• Building and growing a strong pipeline of new business opportunities
• Developing long-term partnerships with key clients
• Managing and updating CRM to keep activity and opportunities on track
• Responding quickly and effectively to incoming sales enquiries
• Meeting (and exceeding) activity targets and KPIs
• Delivering against monthly, quarterly, and annual sales targets
• Negotiating contracts and securing framework agreements
• Providing clear updates and forecasts to the Regional Sales Manager

Skills

Negotiation

Relationship building

Sales pipeline development

CRM experience

MS Office

Presentation skills

Tools

CRM software

Microsoft Office

Job description

Area Sales Manager

Location: Cumbria & Sellafield Region

Salary: Competitive

Ready to take ownership of your territory and make a real impact?

Due to an internal move, Ainscough Crane Hire is on the lookout for a driven, commercially minded Area Sales Manager to lead growth across Cumbria, Sellafield and surrounding areas. This is a fantastic opportunity for someone who thrives on building relationships, spotting opportunities, and turning conversations into long-term partnerships.

What’s in it for you?

We believe great people deserve great rewards:

• Quarterly bonus to recognise your performance
• Bi-annual retention bonus
• Company car
• 24 days holiday + extra days with service milestones
• Option to purchase up to 5 additional days annual leave
• Structured career development plan to support your growth
• Company pension & life assurance (3x salary)
• Access to our Ainscough Advantage benefits platform
• Staff forums – giving you a genuine voice in the business

Why Ainscough Crane Hire?

We’re proud to be the UK’s leading crane hire company, operating across 30 locations nationwide.

But what really sets us apart is our people.

Our teams are passionate about delivering projects safely, on time, and to the highest standards. Safety isn’t just a priority here—it’s part of our “Always Make the Safe Choice” ethos.

Join us, and you’ll be part of a business where expertise is valued, ambition is supported, and success is shared.

The Role: What You’ll Be Doing

This isn’t just about hitting targets—it’s about building a territory.

You’ll take ownership of the Cumbria & Sellafield region, driving revenue growth by developing strong relationships with both existing customers and new prospects.

Day-to-day, you’ll be:

• Building and growing a strong pipeline of new business opportunities
• Developing long-term partnerships with key clients
• Managing and updating CRM to keep activity and opportunities on track
• Responding quickly and effectively to incoming sales enquiries
• Meeting (and exceeding) activity targets and KPIs
• Delivering against monthly, quarterly, and annual sales targets
• Negotiating contracts and securing framework agreements
• Providing clear updates and forecasts to the Regional Sales Manager

About You

You’re someone who enjoys the challenge of sales and takes pride in delivering results.

You’ll likely bring:

• Proven experience in a sales role, with strong negotiation and influencing skills
• A track record of achieving (and exceeding) targets
• Confidence in building relationships and closing deals
• Strong presentation and proposal-writing skills
• A proactive, self-motivated approach with the drive to succeed
• Good IT skills (Microsoft Office – particularly Excel, Word, PowerPoint)

Experience in construction or crane hire is a bonus—but not essential. We’re more interested in your attitude, ambition, and ability to learn.

The Kind of Person Who Thrives Here

• Commercially sharp and opportunity-focused
• Confident communicator who builds trust easily
• Organised, resilient, and able to juggle multiple priorities
• Customer-focused, always looking to add value
• Results-driven, with a genuine hunger to succeed

Our Commitment to Inclusion

Ainscough Crane Hire is an Equal Opportunities Employer.

We’re committed to building a diverse and inclusive workforce and welcome applications from all backgrounds. We hire based on merit, potential, and business need.