Key Account Manager

ASP Events; Greater London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative company in the event services sector is seeking a Key Account Manager to drive customer satisfaction and growth. This pivotal role involves maintaining and developing relationships with key clients, ensuring their needs are met while maximizing sales opportunities. You will be responsible for strategic account planning, generating new sales, and working collaboratively with the sales team. The ideal candidate will have a strong background in sales, particularly within the exhibitions or digital marketing industries, and possess excellent negotiation and communication skills. Join a dynamic team where your contributions will directly impact the company's success and growth trajectory.

Qualifications

• 3+ years experience in sales or marketing, preferably in events.
• Proven track record in managing major accounts and upselling.

Responsibilities

• Maintain and develop long-term relationships with key customers.
• Generate new profitable sales opportunities within key accounts.

Skills

Sales Negotiation

Customer Relationship Management

Strategic Planning

Project Management

Digital Marketing

Education

Bachelor's Degree

3+ years in Sales

Tools

Salesforce

Zendesk

Job description

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ASP is looking for a charismatic, passionate, self-motivated, and detail-oriented team player who will strive to ensure our customers success. This is a senior sales/account position, and your remit will be to maintain, retain and grow our major customer accounts. This is a strategic role within the business and vital to our growth strategy.

As Key Account Manager you will be the face of ASP. You are tasked with ensuring 100% satisfaction for our leading clients and building deep and long-lasting relationships at all levels of seniority to help their business, and ours, grow.

Key Responsibilities

• Maintain and develop long term relationships with key customers, developing contract strategy and maximising sales opportunities via focused key account planning and a project management type approach.
• Generate new profitable sales opportunities (from initial prospect through to completion) within nominated key customers to develop ASP’s presence within the customer group.
• Define, develop, and achieve strategic customer KPIs, with a future focus on continuous improvement for the customer.
• Develop and maintain a strategic key account plan for each account, which is regularly updated and communicated to the ASP Management team and proactively managed.
• Evaluate Key Account partner services to ensure ASP are perfectly aligned to customer goals. Initiate and recommend new ways of working.
• To gather, record and disseminate relevant information and opportunities from customers, for use in determining sales tactics and market opportunities.
• Preparation of detailed customer proposals and quotations focused towards a group wide approach.
• Owner of onboarding for ASP client new starters.
• Active support of Sales Team & Sales Director on winning new key account business.

Key Competencies & Qualifications

• Drive and enthusiasm, together with a good understanding of the events and exhibitions industry.
• At least 3 years’ experience within the exhibitions industry or digital marketing industry, preferably on the Sales or Marketing side of the business.
• Proven sales track record of developing and effectively managing major accounts. Upselling and cross selling will be a core part of the role.
• Ability to develop a customer strategy and demonstrate an understanding of how to measure and create milestones of success.
• A self-motivated, target driven individual with the ability to understand a solution-based sale.
• A highly proficient sales negotiator with the ability to maximise new business opportunities and cultivate customer accounts.
• A fast learner with the desire to self-develop through training and information gathering is essential.
• A deep understanding of ASP’s product and software platform and its benefits is critical to your success in supporting clients. Training will be provided.
• Sound technical knowledge. We are a tech company so require all employees to have a good understanding of Web Tech, digital media, and marketing.
• The ability to articulate ASP’s strategic and practical benefits in a simple and obvious way, in any setting, will be vital to prosper in this role.
• Maintain high customer satisfaction ratings via development of effective and professional customer relationships.
• Work closely and collaboratively with all parts of the ASP team to ensure provision of a full solution for our customers.
• Display a professional and positive approach, maintaining and promoting team spirit, at all times.
• Participate in the relevant sales, monitoring, and reporting systems (Salesforce, Team, Zendesk, etc) as required by ASP.
• A confident and professional communicator at all seniority levels, both internally and with our customers and prospects.
• Presentation skills and an assured self-confidence to network with C-Level contacts. Networking is a key element to the role.
• Flexibility to travel to clients across the UK and internationally.

About ASP

We are the event website people.

We design, build and support exhibition and conference websites around the world, providing digital and event industry expertise to event organisers of all sizes. Our proprietary software technology and event specialist team support clients on every continent and have established offices in the UK & US.

Here are some of our clients: CloserStill Media, Clarion Events, Informa, Dubai World Trade Centre, Media 10 and Hannover Fairs.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Events Services

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