Influencer & Social Strategy Lead

Publicis Digital Experience; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Publicis Connected Media UK is hiring a Strategy Manager to shape influencer and social strategy for Disney+ and PepsiCo. You’ll translate audience behaviour and creator activity into clear recommendations that strengthen brand relevance and growth.

Working with strategy, creative, analytics and activation, you’ll connect insights to action and guide teams across disciplines. The role involves workshops, planning sessions and collaboration with analytics, activation and account teams to drive

Qualifications

• Experience developing social, influencer, creator, content or communications strategies.
• Understanding of creator ecosystems, social platforms, audience behaviour and influencer marketing.
• Ability to use social listening and trend analysis to identify opportunities and risks.
• Clear strategic thinking; translate research/data into persuasive recommendations.
• Strong writing and presentation skills for client and internal stakeholders.
• Collaborative approach across regions/teams; ability to coach others.

Responsibilities

• Develop influencer and social strategies for Disney+ and PepsiCo using audience insights.
• Lead social listening, reporting and trend-analysis; translate findings into actions.
• Explore audience behaviour, categories, competitors and creators to inform planning.
• Create strategic outputs: insight reports, planning decks, audience frameworks.
• Facilitate workshops and planning sessions for clients and teams.
• Collaborate with analytics, creative, activation and account teams to link ideas to data.

Skills

Social strategy development

Influencer marketing

Social listening

Strategic thinking

Strong writing/presentation

Collaborative teamwork

Coaching juniors

Job description

Publicis Connected Media UK is hiring a Strategy Manager to shape influencer and social strategy for Disney+ and PepsiCo. You’ll translate audience behaviour and creator activity into clear recommendations that strengthen brand relevance and growth.

Working with strategy, creative, analytics and activation, you’ll connect insights to action and guide teams across disciplines. The role involves workshops, planning sessions and collaboration with analytics, activation and account teams to drive