Influencer Strategy Director

Publicis Groupe; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Publicis Connected Media UK is hiring an Influencer Account Director to lead ambitious creator programmes across a portfolio of beauty and health brands. You’ll combine senior client leadership with hands-on influencer expertise, turning audience and platform insight into creator strategies that deliver meaningful outcomes.

Working within Influential UK and the wider Publicis Groupe network, you’ll unite specialist teams to create connected influencer, social and paid campaigns, shape brilliant

Qualifications

• Strong experience leading influencer or creator programmes at AD level or comparable responsibility.
• Confidence building senior client partnerships involving multiple brands, markets or workstreams.
• Thorough understanding of influencer activation from discovery to reporting.
• People leadership and operational capability, with resource allocation and timelines.
• Strategic thinking grounded in audience insight and platform understanding.
• Strong understanding of creator culture and social platforms and how paid/organic work together.
• Relevant consumer-category experience across beauty, personal care, wellbeing or health.

Responsibilities

• Lead integrated social and influencer strategies from annual planning to measurement.
• Translate client challenges and objectives into strategic briefs and activation principles.
• Identify opportunities through audience, cultural, category, competitor, platform and creator insights.
• Define how creators support the full customer journey from awareness to retention.
• Guide senior client conversations and workshops, making complex strategy actionable.
• Shape always-on creator models, ambassador programmes and product launches across brands.
• Collaborate with creative, analytics and activation teams to improve creator selection and paid amplification.

Skills

Influencer programs

Senior client partnerships

Influencer activation

People leadership

Audience insight

Creator culture

Industry experience

Job description

Publicis Connected Media UK is hiring an Influencer Account Director to lead ambitious creator programmes across a portfolio of beauty and health brands. You’ll combine senior client leadership with hands-on influencer expertise, turning audience and platform insight into creator strategies that deliver meaningful outcomes.

Working within Influential UK and the wider Publicis Groupe network, you’ll unite specialist teams to create connected influencer, social and paid campaigns, shape brilliant