Director, Social & Creator Strategy

Publicis Media; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Influential UK, part of Publicis Groupe, is hiring a Social & Influencer Strategy Director to shape how global brands connect with culture across Nestlé and other clients. You’ll lead integrated social and influencer strategies that combine data, creativity and cultural insight to drive measurable business impact.

You’ll partner with strategy, creative, activation and media teams to deliver work that sparks conversations and influences real-world outcomes.

Qualifications

• Proven experience leading social and influencer strategy for complex, multi-channel campaigns and high-profile brands.
• Strong ability to translate data, insights and cultural trends into clear strategic recommendations and compelling narratives.
• Experience building and managing senior client relationships with confidence, credibility and a collaborative approach.
• Commercial awareness, with experience overseeing programme delivery, budgets, scopes and resourcing.
• Deep understanding of social platforms, creator ecosystems and the role of paid, owned and earned media within integrated campaigns.
• A people-focused leadership style, with experience coaching, mentoring and developing others to achieve their potential.
• Curiosity, creativity and strategic thinking, combined with a passion for culture, innovation and measurable impact.

Responsibilities

• Lead the strategic direction for integrated social and influencer programmes across key client accounts, ensuring work delivers against both brand and business objectives.
• Build trusted relationships with senior stakeholders, providing strategic counsel and helping clients make confident, insight-led decisions.
• Develop culturally relevant strategies informed by audience behaviour, creator trends, social listening and performance data.
• Partner with creative, activation, social and media teams to create connected campaigns designed for both engagement and effectiveness.
• Define measurement frameworks and evaluate performance against commercial and strategic objectives, identifying opportunities for optimisation and growth.
• Support new business opportunities and organic account growth by developing compelling strategic responses and recommendations.
• Mentor and develop a growing team of strategists, fostering collaboration, high-quality thinking and continuous learning.

Skills

Leadership

Strategy

Client relationships

Budget & resourcing

Social platforms

Mentoring

Curiosity & creativity

Job description

Influential UK, part of Publicis Groupe, is hiring a Social & Influencer Strategy Director to shape how global brands connect with culture across Nestlé and other clients. You’ll lead integrated social and influencer strategies that combine data, creativity and cultural insight to drive measurable business impact.

You’ll partner with strategy, creative, activation and media teams to deliver work that sparks conversations and influences real-world outcomes.