Strategy Manager

Publicis Groupe UK; Greater London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

Publicis Connected Media UK is hiring a Strategy Manager to shape influencer and social strategy for Disney+ and PepsiCo. You’ll translate audience behaviour and creator activity into clear recommendations that strengthen brand relevance and growth.

Working with strategy, creative, analytics and activation, you’ll connect insights to action and guide teams across disciplines. The role involves workshops, planning sessions and collaboration with analytics, activation and account teams to drive

Qualifications

• Experience developing social, influencer, creator, content or communications strategies.
• Understanding of creator ecosystems, social platforms, audience behaviour and influencer marketing.
• Ability to use social listening and trend analysis to identify opportunities and risks.
• Clear strategic thinking; translate research/data into persuasive recommendations.
• Strong writing and presentation skills for client and internal stakeholders.
• Collaborative approach across regions/teams; ability to coach others.

Responsibilities

• Develop influencer and social strategies for Disney+ and PepsiCo using audience insights.
• Lead social listening, reporting and trend-analysis; translate findings into actions.
• Explore audience behaviour, categories, competitors and creators to inform planning.
• Create strategic outputs: insight reports, planning decks, audience frameworks.
• Facilitate workshops and planning sessions for clients and teams.
• Collaborate with analytics, creative, activation and account teams to link ideas to data.

Skills

Social strategy development

Influencer marketing

Social listening

Strategic thinking

Strong writing/presentation

Collaborative teamwork

Coaching juniors

Job description

Company Description

Publicis Connected Media UKis a fully end-to-end offering that unites media, commerce, CXM, social and data to deliver connected consumerexperiences and drive exceptional business outcomes for our clients.

Powered by Publicis Connected Identity, the UK’s richest people-based data set built on real behaviours, it helps major brands move beyond siloed marketing and make more confident decisions in fast-changing conditions. Those insights truly differentiate our AI and agentic solutions to predict impact, create messaging and reach the right people.

The more than 3500-strong team spans Starcom, Zenith, Spark Foundry, Digitas, Performics, PMX, Epsilon,Lotame,Publicis Commerceand Influential. Publicis Connected Media is part of Publicis Groupe.

Strategy Manager

Influential UK, Publicis GroupeWe are hiring a Strategy Manager to help shape influencer and social strategy for Disney+ and PepsiCo. You’ll turn audience behaviour, creator activity and cultural trends into clear recommendations that strengthen brand relevance, deepen engagement and support growth. Working collaboratively across strategy, creative, analytics and activation, you’ll help teams uncover meaningful ways for major consumer brands to connect with their audiences.

What you'll be doing:

• Develop influencer and social strategies across Disney+ and PepsiCo, grounded in audience intelligence, creator insight and market trends.
• Lead social listening, reporting and trend-analysis programmes, translating findings into clear actions and opportunities.
• Explore audience behaviour, categories, competitors, platforms and creator communities to inform brand and communications planning.
• Create compelling strategic outputs, including insight reports, planning presentations, audience frameworks and points of view.
• Facilitate workshops and planning sessions that help clients and internal teams make confident, insight-led decisions.
• Collaborate with analytics, creative, activation, research and account teams to connect recommendations with performance data and market intelligence.
• Guide and develop junior colleagues through clear direction, constructive feedback and practical coaching.

Skills we're looking for:

• Experience developing social, influencer, creator, content or communications strategies within an agency, platform or brand environment.
• A strong understanding of creator ecosystems, social platforms, audience behaviour and the role of influencer marketing in delivering brand outcomes.
• The ability to use social listening, audience research and trend analysis to identify relevant opportunities and emerging risks.
• Clear strategic thinking, with the ability to turn complex research and data into accessible, persuasive recommendations.
• Strong writing and presentation skills, with experience producing polished materials for clients and internal stakeholders.
• A collaborative approach to working across disciplines, regions and teams while maintaining ownership of strategic outputs.
• Experience supporting and developing colleagues through thoughtful guidance, feedback and coaching.

Additional Information

Publicis Mediaoffers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out thePublicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Publicis Media, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.