Influencer & Social Strategy Director — Lead Bold Campaigns

Publicis Groupe; Cardiff; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical

Income Protection Plan

WORK YOUR WORLD

Reflection Days

Help@Hand Benefits

Family Friendly Policies

Flexible Working

Great Local Discounts

Job summary

Publicis Groupe in the United Kingdom invites an Influencer and Social Strategy Director to steer bold, creator-led campaigns from brief to breakthrough. You’ll partner with brands and top creators, translating objectives into resonant influencer moments that audiences care about.

This role sits at the heart of a hybrid, office-and-remote pattern in Cardiff, shaping strategy across categories. You’ll lead cross-functional teams, deploy data-driven insights, and contribute to new business growth

Qualifications

• Proven experience leading complex influencer campaigns.
• Agency experience a plus.
• Deep understanding of how influencer, social and media ecosystems fit together.

Responsibilities

• Turn strategy into influencer campaigns that spark conversation and drive results.
• Lead cross-functional teams across influencer activation, creative and media to ensure ideas are built for impact.
• Shape culture by research on the creator landscape to develop innovative, actionable strategies.
• Champion effectiveness by aligning activations with business goals and metrics.
• Elevate with data and insight using benchmarking and platform knowledge.

Skills

Strategic thinking

Influencer culture

Campaign leadership

Data analysis

People management

Job description

Publicis Groupe in the United Kingdom invites an Influencer and Social Strategy Director to steer bold, creator-led campaigns from brief to breakthrough. You’ll partner with brands and top creators, translating objectives into resonant influencer moments that audiences care about.

This role sits at the heart of a hybrid, office-and-remote pattern in Cardiff, shaping strategy across categories. You’ll lead cross-functional teams, deploy data-driven insights, and contribute to new business growth