Influence Strategy Director — Hybrid & Global Impact

Burson; Greater London; Hybride; GBP 90 000 - 150 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Professional development

Mentorship programs

Office in London

Résumé du poste

Burson UK, part of WPP, is seeking an Associate Director, Influence to scale our Total Influence offer in the UK. You will lead influencer‑led campaigns, translate client briefs into creative strategies, and oversee end‑to‑end delivery across multiple platforms.

Sitting in a multi‑disciplinary capability, you will partner with UK head of Influence, manage budgets, ensure compliance with ASA/CMA, and mentor a growing team while leveraging CreatorIQ and GWI.

Qualifications

• Substantial influencer marketing experience within an agency, PR, or integrated creative environment, operating at Account Director / Junior Associate Director level.
• Ability to plan multi‑channel content strategies that are influencer‑first, with a strong understanding of how audience mapping and data inform creative platforms and creator selection.
• Deep practical expertise in creator negotiation, complex scope structuring, multi‑platform licensing, exclusivity, and contract management.
• Hands‑on proficiency with dedicated influencer tech platforms (specifically CreatorIQ) and consumer research tools (such as GWI).
• A natural relationship‑builder who can seamlessly partner with cross‑functional teams (strategy, creative, earned media, paid, data) and mentor junior talent.
• Calm, authoritative client‑handling skills with the ability to articulate the strategic value of influencer marketing to both senior brand marketers and communications directors.
• Experience building accurate scopes of work, production budgets, talent fees, and pitch responses that protect agency margins and client ROI.

Responsabilités

• Grow: Commercial & Sector Partnership—translate client briefs into culturally relevant, influencer‑led strategies.
• Enable: Delivery, Operations & Best Practice—lead end‑to‑end influencer programmes from discovery to live delivery.
• Transform: Innovation & Modern Measurement—evolve how influence is measured with data partners and platforms.

Connaissances

Influencer marketing

Agency experience

Strategic thinking

Negotiation

Leadership

Cross-functional leadership

CreatorIQ

GWI

Outils

CreatorIQ

GWI

Description du poste

Burson UK, part of WPP, is seeking an Associate Director, Influence to scale our Total Influence offer in the UK. You will lead influencer‑led campaigns, translate client briefs into creative strategies, and oversee end‑to‑end delivery across multiple platforms.

Sitting in a multi‑disciplinary capability, you will partner with UK head of Influence, manage budgets, ensure compliance with ASA/CMA, and mentor a growing team while leveraging CreatorIQ and GWI.