Director, Influence & Social – UK Centre of Excellence

Burson Group; Greater London; Hybride; GBP 150 000 - 190 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Professional development opportunities

Mentorship programs

Résumé du poste

Burson, part of WPP, seeks a senior leader to establish and lead the UK Influence & Social Centre of Excellence, driving the Total Influence strategy across the UK and EMEA. You will shape the operating model, oversee high-impact pitches, and elevate creative output for major clients.

Reporting to the UK CEO with a matrix to the EMEA Head of Influence & Social, you will collaborate with sector leads to deliver growth and innovation while expanding Burson’s influence across platforms and partners.

Qualifications

• Proven senior leadership in an influence and social role within a major agency or enterprise, with a track record of driving revenue growth and breakthrough creative work.
• Deep expertise in influencer marketing strategy, platform dynamics (TikTok, Meta, CreatorIQ), cultural trends, and UK regulatory compliance.
• Strong commercial mindset with a history of leading high-priority new business pitches and expanding organic accounts.
• Demonstrated capability building and inspiring high-performing teams, scalable operating models, and accountable workflows.
• Strategic platform and tech savvy, including hands-on experience integrating AI tools, creator platforms, CRM strategies, and modernised measurement frameworks.
• Exceptional cross-practice collaboration with multidisciplinary teams and C-suite stakeholders.
• Strong executive presence and client advisory skills to guide clients through complex social transformation.

Responsabilités

• Build and lead the UK Influence & Social Centre of Excellence - the EMEA hub - defining the operating model, plan, and team structure to drive 3-year growth.
• Lead high-priority new business pitches and organic growth across UK practices and EMEA markets, establishing Burson's Total Influence proposition.
• Drive agency elevation and thought leadership, curating social and influencer campaigns, assets, and credentials to showcase excellence.
• Implement the Total Influence operating model across the UK, tracking adoption and refining cross-practice delivery workflows.
• Upskill teams on cultural trends, influencer strategies, and AI capabilities using Burson and WPP Open tools.
• Manage strategic relationships with platforms (TikTok, Meta) and tech partners (CreatorIQ) to stay ahead of developments.
• Collaborate with sector leads to tailor Total Influence offers for client growth across practices.
• Transform influencer measurement and strategy with Insights & Intelligence and horizon scanning to capture whitespace.

Description du poste

Burson, part of WPP, seeks a senior leader to establish and lead the UK Influence & Social Centre of Excellence, driving the Total Influence strategy across the UK and EMEA. You will shape the operating model, oversee high-impact pitches, and elevate creative output for major clients.

Reporting to the UK CEO with a matrix to the EMEA Head of Influence & Social, you will collaborate with sector leads to deliver growth and innovation while expanding Burson’s influence across platforms and partners.