Associate Director, Influence - Burson

Bursonglobalcareers; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Burson, part of WPP, is seeking an Associate Director, Influence to drive and scale our Total Influence offer from London. You will lead influencer-led campaigns, shape strategy with senior teams, and act as a trusted adviser across agency practices, blending creative thinking with commercial rigor.

This role combines strategic vision with flawless execution, overseeing discovery, vetting, contracting, content creation, rights management and measurement to deliver measurable business impact for

Responsibilities

• Grow: commercial & sector partnership. Strategic influence planning and growth across client accounts.
• Enable: end-to-end delivery of influencer programmes with governance and tooling.
• Transform: evolve measurement and governance with data partners and best practices.

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram .

More about the role:

Burson is building three global Influence & Social Centres of Excellence in the US, Singapore, and London. As part of our UK Centre of Excellence, which serves as the hub for the EMEA region, we are seeking an Associate Director, Influence to play a pivotal, hands‑on role in scaling and evolving our Total Influence offer.

This is an exciting opportunity for a mid‑to‑senior influencer specialist who combines strategic vision with flawless operational execution. Sitting within our multi‑disciplinary capability, you will be the day‑to‑day strategic engine and trusted advisor across all agency practices. You will plan, oversee, and execute best‑in‑class influencer‑led campaigns that earn cultural relevance, protect reputation, and deliver measurable business impact.

As an Influence Associate Director, you will be a dynamic, commercially astute specialist and creative thinker, leading best‑in‑class, influencer‑led content strategies and programmes across all agency sectors. Viewing "influence" holistically, you will provide strategic and practical counsel to clients and internal teams; from identification, vetting, and contracting to creative co‑creation, paid integration, and measurement. Partnering with UK head of Influence, you will elevate Burson's influencer marketing offer, inspire dedicated specialists, and upskill teams to deliver exceptional, measurable results.

What you’ll do:

• Grow: Commercial & Sector PartnershipStrategic Influence Partner: Act as a trusted adviser to sector and practice leads, translating client and business briefs into culturally relevant, influencer‑led strategies.Commercial & Organic Growth: Partner with the UK Head of Influence and senior teams to develop winning pitches, shape commercial models and identify opportunities to grow influence across existing and new client accounts.Holistic Influence Strategy: Champion a broader view of influence beyond traditional creators, incorporating thought leaders, B2B voices, subject‑matter experts and advocates across owned, earned, shared and paid channels.
• Enable: Delivery, Operations & Best PracticeBest‑in‑class Campaign Delivery: Lead end‑to‑end influencer programmes, from discovery, vetting and contracting through to creator briefing, co‑creation, rights management and live campaign delivery.Creative, Paid & Performance Integration: Work closely with creators to deliver authentic, high‑quality content while connecting organic influence with paid amplification, licensing, whitelisting and performance marketing opportunities.Governance, Tools & Team Development: Ensure programmes meet ASA, CMA, IP and Burson compliance standards, while embedding tools such as CreatorIQ and GWI and upskilling teams on influencer best practice, cultural trends and effective ways of working.
• Transform: Innovation & Modern MeasurementMeasurement & Impact: Partner with data and intelligence specialists to evolve how influence is measured, moving beyo