Influence Account Manager

Ogilvy UK; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a dynamic team at a leading agency as an Influencer Account Manager, where you'll shape and drive innovative influencer strategies for a diverse client portfolio. This role offers the opportunity to work collaboratively with various teams to create impactful campaigns that resonate with audiences. With a focus on strong stakeholder management and a passion for social trends, you will help elevate brands through strategic influencer partnerships. If you're self-motivated and thrive in a fast-paced environment, this is your chance to make a significant impact in the world of influencer marketing.

Benefits

25 days annual leave + 1 Volunteer Day

Bupa Healthcare

Enhanced Maternity, Adoption and Shared Parental Leave

Flexible Working Model

1.5:1 Matching Pension Structure

Wellbeing and Health support

Season Ticket Loan

Cycle to Work Scheme

Life Assurance

Qualifications

• Minimum of two years' experience in influencer marketing.
• Strong understanding of social media platforms and trends.

Responsibilities

• Manage day-to-day running of influencer campaigns and reporting.
• Collaborate with internal and external stakeholders for campaign success.

Skills

Influencer Marketing

Stakeholder Management

Project Management

Communication Skills

Social Media Trends

Education

Bachelor's Degree in Marketing or related field

Tools

Social Media Platforms

Influencer Database Management Tools

Job description

Department: PR & Influence

Location: London

Contract type: 12 month fixed-term contract

Full Time/Part time: Full Time

Reporting into: Influence Account Director / Business Director

About Ogilvy:

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.

In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.

The Role:

As an Influencer Account Manager at our agency, you will be an essential part of our influencer proposition, covering the full range of influencer work. You will play a critical role in contributing to the influencer strategy, recommending objectives, targets, action plans, calendar, and budgets. Your strategic thinking and creativity will help develop best-in-class ongoing influencer programs for our diverse range of clients, integrating them into the overall strategy for owned, earned, and paid channels.

In this role, you will be responsible for the day-to-day running of influencer campaigns, from identification and implementation to overseeing and reporting. You will work collaboratively with media, PR, social, brand activation, digital, and all other stakeholders – internal and external, to deliver exceptional campaigns for our clients. Your key responsibilities will include managing the influencer database, ensuring it is up-to-date, and staying up-to-date with cultural/social trends and customers' views and attitudes.

We are looking for a self-motivated, action-oriented, and ambitious individual with a positive "can-do" attitude. You will have a keen interest in all things social and be an avid follower of relevant news and trends. You will also have experience in building consistently productive relationships and strong stakeholder management skills. In addition, you should have proven experience in integrating digital and social media into campaign activity.

Key Responsibilities:

• Actively contribute to the Influencer strategy by recommending objectives, targets, action plans, calendars, and budgets.
• Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders, internal and external, to deliver best-in-class campaigns for our clients.
• Identify and nurture client-appropriate talent opportunities and relationships to help deliver the influencer program for clients.
• Manage the day-to-day running of influencer campaigns, from identification and implementation to overseeing and reporting.
• Maintain and build successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations.
• Present creative and sell content solutions to internal stakeholders and new and existing clients.
• Manage the influencer database and ensure it is up-to-date.
• Stay up-to-date with cultural/social trends and customers' views and attitudes.
• Assist in the development and participation in promoting our influencer offering across the business.
• Support additional projects as required, such as new business pitches, market reviews, and competitive trends.
• A passion for influencer marketing with a minimum of two years' experience in the field.
• Self-motivated, action-oriented, and ambitious with a positive "can-do" attitude.
• A keen interest in all things social and an avid follower of relevant news and trends.

Requirements:

• Strong understanding of influencer marketing trends and social media platforms.
• Excellent communication, project management, and organizational skills.
• Experience in a fast-paced agency environment is preferred.
• Demonstrated experience in building consistently productive relationships.
• The ability to remain optimistic under pressure.
• Strong experience in key stakeholder management.
• A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilizing new industry developments and technology.
• Proven experience of integrating digital and social media in campaign activity.

How we help you Thrive:

• 25 days annual leave + 1 Volunteer Day
• Bupa Healthcare
• Enhanced Maternity, Adoption and Shared Parental Leave
• We have a Flexible Working Model with core working hours: 10am – 4pm
• A 1.5:1 Matching Pension Structure
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance