Impactful Marketing Operations & Analytics Lead (Charity)

Dogs4Rescue; Chatburn; On-site; GBP 35,000 - 42,000; Full time

Job summary

Dogs 4 Rescue is seeking a Marketing Operations and Analytics Manager to lead planning, systems and reporting across marketing and fundraising activities. This role focuses on turning data into actionable insights that boost reach, impact and resources for rescue dogs.

You will manage platforms (Meta, Google Ads, email) and campaigns, track spend and results, and collaborate with staff, volunteers and suppliers to drive efficient, compliant marketing across the Northwest.

Qualifications

• Experience of managing marketing platforms, systems and processes, including Meta, Google Ads and Mailchimp.
• Strong analytical skills, with the confidence to turn campaign data into clear recommendations and actions.
• Proven ability to plan and coordinate multiple campaigns, events and deadlines at the same time.
• An organised, methodical and practical approach, with the ability to create structure in a busy environment.
• Excellent communication skills and the confidence to work with employees, volunteers, trustees and external suppliers.

Responsibilities

• Coordinate the organisation-wide marketing plan and calendar.
• Manage campaigns from initial brief through to delivery and evaluation, with clear timescales, responsibilities and sign off.
• Oversee and improve marketing platforms including Meta, Google Ads, the website, email marketing and our supporter database.
• Track marketing spend and results, producing clear reports and practical recommendations for managers and trustees.
• Use data and insight to help focus budget, time and effort on activity that delivers the greatest impact.
• Introduce appropriate digital tools, automation and AI to improve efficiency and consistency.
• Coordinate colleagues, volunteers and external suppliers involved in marketing activity and events.
• Ensure supporter data and marketing activity are managed in line with UK GDPR, PECR and relevant fundraising and lottery requirements.

Skills

Marketing platforms

Analytics

Campaign planning

Organized workflow

Communication

Tools

Meta

Google Ads

Mailchimp

CRM

Job description

Dogs 4 Rescue is seeking a Marketing Operations and Analytics Manager to lead planning, systems and reporting across marketing and fundraising activities. This role focuses on turning data into actionable insights that boost reach, impact and resources for rescue dogs.

You will manage platforms (Meta, Google Ads, email) and campaigns, track spend and results, and collaborate with staff, volunteers and suppliers to drive efficient, compliant marketing across the Northwest.