Hybrid Marketing Analytics Manager: Data-Driven Growth

LGBT Jobs; Cambridge; Hybrid; GBP 38,000 - 52,000; Full time

Job summary

Alzheimer's Research UK is seeking a Marketing Analytics Manager in Cambridge to lead the organisation's approach to marketing effectiveness and transform audience, performance and financial data into actionable insight.

Partnering with senior leaders across Marketing, Fundraising, Finance, Digital and Data, the role focuses on measurement frameworks, forecasting and reporting to maximise ROI and support sustainable growth while adapting to agile ways of working.

Qualifications

• Experience influencing senior stakeholders through evidence-based insights and recommendations.
• Significant experience analysing marketing performance across multiple channels.
• Experience developing and owning performance measurement frameworks and KPIs.
• Demonstrable experience translating audience insight into practical recommendations.
• Experience working with analytics, data or CRM teams to interpret data into strategy.
• Experience presenting insights to senior stakeholders with clear recommendations.

Responsibilities

• Marketing Effectiveness & Performance Measurement across channels and campaigns.
• Develop and deliver ARUK's approach to marketing effectiveness measurement.
• Manage and enhance marketing performance dashboards and reporting processes.
• Evaluate marketing investment performance and provide ROI recommendations.
• Develop performance frameworks, KPIs, and forecasting approaches.
• Translate audience and market insight into practical recommendations.
• Maintain key audience insight resources and advise across the organisation.
• Support Head of Marketing Planning and Integration in measurement consistency.

Skills

Stakeholder influence

Marketing analytics

Data interpretation

Forecasting

Performance measurement

Power BI

Tableau

Google Analytics

Looker Studio

Tools

Power BI

Tableau

Google Analytics

Looker Studio

Job description

Alzheimer's Research UK is seeking a Marketing Analytics Manager in Cambridge to lead the organisation's approach to marketing effectiveness and transform audience, performance and financial data into actionable insight.

Partnering with senior leaders across Marketing, Fundraising, Finance, Digital and Data, the role focuses on measurement frameworks, forecasting and reporting to maximise ROI and support sustainable growth while adapting to agile ways of working.