Marketing Analytics & Insight Lead

South West Community Chaplaincy; Great Abington; Hybrid; GBP 41,000 - 50,000; Full time

Job summary

Alzheimer’s Research UK seeks a Marketing Analytics Manager to measure, understand and maximise the impact of marketing investment. You’ll partner with senior leaders across Marketing, Fundraising, Finance and Digital to transform data into actionable insight shaping strategic decisions.

You will lead on performance measurement, dashboards and forecasting to support audience growth, income and long-term supporter value.

Qualifications

• Experience influencing senior stakeholders through evidence-based insights and recommendations, supporting strategic planning and optimisation decisions.
• Experience analysing marketing performance, audience and financial data across multiple channels to evaluate effectiveness and inform decision-making.
• Experience developing and owning performance measurement frameworks, KPIs, reporting and marketing effectiveness methodologies.
• Demonstrable experience identifying opportunities for optimisation and influencing changes that improve marketing performance or ROI.
• Experience translating quantitative and qualitative audience insight into practical recommendations for campaign planning.

Responsibilities

• Support development and delivery of marketing effectiveness measurement across channels and campaigns.
• Manage and enhance marketing performance dashboards and reporting processes.
• Evaluate marketing investment performance and provide recommendations to improve ROI and resource allocation.
• Develop performance frameworks, KPIs and forecasting approaches to support strategic decision-making.
• Translate audience and market insight into practical recommendations to improve campaign performance.

Skills

Marketing analytics

Data storytelling

Stakeholder management

Power BI

Tableau

Google Analytics

Looker Studio

Econometrics

Test-and-learn

Data governance

Tools

Power BI

Tableau

Google Analytics

Looker Studio

Job description

Alzheimer’s Research UK seeks a Marketing Analytics Manager to measure, understand and maximise the impact of marketing investment. You’ll partner with senior leaders across Marketing, Fundraising, Finance and Digital to transform data into actionable insight shaping strategic decisions.

You will lead on performance measurement, dashboards and forecasting to support audience growth, income and long-term supporter value.