Hybrid Marketing Analytics Lead: ROI, Growth & Insights

Alzheimer's Research UK; Cambridge; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

Alzheimer's Research UK is seeking a Marketing Analytics Manager to lead the charity’s approach to marketing effectiveness, translating audience, performance and financial data into insight that informs strategic decision-making. The role is based near Cambridge with a hybrid pattern (approx. 2 days a week from our office at Great Abington).

You will develop KPI frameworks, dashboards and forecasting, partnering with Marketing, Fundraising, Finance and Data teams to optimise activity and ROI.

Qualifications

• Experience influencing senior stakeholders through evidence-based insights and recommendations.
• Significant experience analysing marketing performance, audience and financial data across multiple channels to evaluate effectiveness and inform strategic decision-making.
• Experience developing and owning performance measurement frameworks, KPIs, reporting and marketing effectiveness methodologies.
• Demonstrable experience identifying opportunities for optimisation and influencing changes that improve marketing performance or return on investment.
• Experience working with quantitative and qualitative audience insight and translating it into practical recommendations for campaign planning or proposition development.

Responsibilities

• Support development of ARUK's approach to marketing effectiveness measurement across channels and campaigns.
• Manage and enhance marketing performance dashboards and reporting processes to support business decision-making.
• Evaluate marketing investment performance and provide recommendations to improve ROI, effectiveness and resource allocation.
• Develop performance frameworks, KPIs and forecasting approaches to support strategic decision-making.
• Translate audience, campaign and market insight into practical recommendations that improve campaign performance and audience engagement.
• Support capability building across teams through coaching, training and knowledge sharing.
• Build trusted relationships with senior stakeholders across Marketing, Fundraising, Finance, Digital and Data teams.

Skills

Power BI

Tableau

Google Analytics

Looker Studio

Stakeholder management

Data analysis

Forecasting

Test-and-learn

Audience insight

Communication skills

Tools

Power BI

Job description

Alzheimer's Research UK is seeking a Marketing Analytics Manager to lead the charity’s approach to marketing effectiveness, translating audience, performance and financial data into insight that informs strategic decision-making. The role is based near Cambridge with a hybrid pattern (approx. 2 days a week from our office at Great Abington).

You will develop KPI frameworks, dashboards and forecasting, partnering with Marketing, Fundraising, Finance and Data teams to optimise activity and ROI.