Marketing Operations And Analytics Manager

Dogs4Rescue; Chatburn; On-site; GBP 35,000 - 42,000; Full time

Job summary

Dogs 4 Rescue is seeking a Marketing Operations and Analytics Manager to lead planning, systems and reporting across marketing and fundraising activities. This role focuses on turning data into actionable insights that boost reach, impact and resources for rescue dogs.

You will manage platforms (Meta, Google Ads, email) and campaigns, track spend and results, and collaborate with staff, volunteers and suppliers to drive efficient, compliant marketing across the Northwest.

Qualifications

• Experience of managing marketing platforms, systems and processes, including Meta, Google Ads and Mailchimp.
• Strong analytical skills, with the confidence to turn campaign data into clear recommendations and actions.
• Proven ability to plan and coordinate multiple campaigns, events and deadlines at the same time.
• An organised, methodical and practical approach, with the ability to create structure in a busy environment.
• Excellent communication skills and the confidence to work with employees, volunteers, trustees and external suppliers.

Responsibilities

• Coordinate the organisation-wide marketing plan and calendar.
• Manage campaigns from initial brief through to delivery and evaluation, with clear timescales, responsibilities and sign off.
• Oversee and improve marketing platforms including Meta, Google Ads, the website, email marketing and our supporter database.
• Track marketing spend and results, producing clear reports and practical recommendations for managers and trustees.
• Use data and insight to help focus budget, time and effort on activity that delivers the greatest impact.
• Introduce appropriate digital tools, automation and AI to improve efficiency and consistency.
• Coordinate colleagues, volunteers and external suppliers involved in marketing activity and events.
• Ensure supporter data and marketing activity are managed in line with UK GDPR, PECR and relevant fundraising and lottery requirements.

Skills

Marketing platforms

Analytics

Campaign planning

Organized workflow

Communication

Tools

Meta

Google Ads

Mailchimp

CRM

Job description

Job Description

Marketing Operations and Analytics Manager - £35,000 - £42,000 per year

Dogs 4 Rescue

Full Time, Permanent

Based at Accrington with regular travel to our Irlam site

Help us make sure our marketing reaches the right people, delivers real impact and helps more rescue dogs.

Dogs 4 Rescue is the UK's pioneering kennel free rescue powered by companionship freedom and love. We rescue, rehabilitate and rehome dogs across the Northwest, with a particular focus on saving the dogs no one wants.

We are looking for an organised and analytical Marketing Operations and Analytics Manager to bring structure, insight and coordination to our marketing and fundraising activity. This is a new role for someone who enjoys making plans, systems and processes work well, while always keeping sight of the difference great marketing can make.

You will help manage the platforms, processes and reporting behind our activity, coordinate campaigns across both sites and help us understand what is working, where we should focus our resources and how we can keep improving.

What you'll do

• Coordinate the organisation-wide marketing plan and calendar.
• Manage campaigns from initial brief through to delivery and evaluation, with clear timescales, responsibilities and sign off.
• Oversee and improve marketing platforms including Meta, Google Ads, the website, email marketing and our supporter database.
• Track marketing spend and results, producing clear reports and practical recommendations for managers and trustees.
• Use data and insight to help focus budget, time and effort on activity that delivers the greatest impact.
• Introduce appropriate digital tools, automation and AI to improve efficiency and consistency.
• Coordinate colleagues, volunteers and external suppliers involved in marketing activity and events.
• Ensure supporter data and marketing activity are managed in line with UK GDPR, PECR and relevant fundraising and lottery requirements.

What we’re looking for

• Experience of managing marketing platforms, systems and processes, ideally including Meta, Google Ads and Mailchimp or a similar email platform.
• Strong analytical skills, with the confidence to turn campaign data into clear recommendations and actions.
• Proven ability to plan and coordinate multiple campaigns, events and deadlines at the same time.
• An organised, methodical and practical approach, with the ability to create structure in a busy environment.
• Excellent communication skills and the confidence to work with employees, volunteers, trustees and external suppliers.
• A good working knowledge of UK GDPR and data protection requirements relating to marketing.
• A full UK driving licence and access to a vehicle for regular travel between sites.

It would be helpful if you also have

• Experience within a charity, fundraising or animal welfare environment.
• Experience of CRM or supporter databases, marketing automation or AI tools.
• Knowledge of the Code of Fundraising Practice or society lottery marketing requirements.
• Experience of using analytics to grow a YouTube channel or another digital content platform.

Why join Dogs 4 Rescue?

• Use your marketing expertise to make a genuine difference to rescue dogs.
• Shape a new role and help build stronger foundations for future growth.
• Work across a varied mix of campaigns, fundraising activity, events and digital channels.
• Join a passionate organisation with an ambitious and distinctive approach to dog rescue.

If you're an organised, curious and impact-focused marketer who wants to use your skills for a meaningful cause, we'd love to hear from you.

Qualifications

• Experience of managing marketing platforms, systems and processes, ideally including Meta, Google Ads and Mailchimp or a similar email platform.
• Strong analytical skills, with the confidence to turn campaign data into clear recommendations and actions.
• Proven ability to plan and coordinate multiple campaigns, events and deadlines at the same time.
• An organised, methodical and practical approach, with the ability to create structure in a busy environment.
• Excellent communication skills and the confidence to work with employees, volunteers, trustees and external suppliers.
• A good working knowledge of UK GDPR and data protection requirements relating to marketing.
• A full UK driving licence and access to a vehicle for regular travel between sites.

It would be helpful if you also have

• Experience within a charity, fundraising or animal welfare environment.
• Experience of CRM or supporter databases, marketing automation or AI tools.
• Knowledge of the Code of Fundraising Practice or society lottery marketing requirements.
• Experience of using analytics to grow a YouTube channel or another digital content platform.

Additional Information

Why join Dogs 4 Rescue?

• Use your marketing expertise to make a genuine difference to rescue dogs.
• Shape a new role and help build stronger foundations for future growth.
• Work across a varied mix of campaigns, fundraising activity, events and digital channels.
• Join a passionate organisation with an ambitious and distinctive approach to dog rescue.