Data-Driven Marketing Operations Lead

Dogs4Rescue; Accrington; On-site; GBP 35,000 - 42,000; Full time

Job summary

Dogs 4 Rescue is seeking a Marketing Operations and Analytics Manager to bring structure, insight and coordination to our marketing and fundraising activity. This role will help manage platforms, processes and reporting, coordinating campaigns across sites and guiding where to focus resources for maximum impact.

You will drive data-informed decisions, introduce efficiency tools and collaborate with staff, volunteers and suppliers.

Qualifications

• Experience managing marketing platforms and campaigns, including Meta, Google Ads and Mailchimp or similar.
• Strong analytical skills with ability to translate data into actions.
• Ability to plan and coordinate multiple campaigns, events and deadlines.
• Organised, methodical and practical approach to structure busy environments.
• Excellent communication with staff, volunteers and external suppliers.
• Knowledge of UK GDPR and data protection in marketing.
• Full UK driving licence and access to a vehicle for travel between sites.

Responsibilities

• Coordinate the organisation-wide marketing plan and calendar.
• Manage campaigns from brief to delivery and evaluation with clear timescales.
• Oversee marketing platforms including Meta, Google Ads, website and email marketing.
• Track spend and results; produce reports and recommendations for managers.
• Use data to focus budget and resources on high-impact activity.
• Introduce digital tools, automation and AI to improve efficiency.
• Coordinate colleagues, volunteers and external suppliers involved in marketing and events.
• Ensure compliance with UK GDPR, PECR and fundraising requirements.

Skills

Marketing platforms management

Analytical skills

Campaign planning

Organisation

Communication skills

UK GDPR knowledge

Driving licence

Tools

Meta

Google Ads

Mailchimp

Job description

Dogs 4 Rescue is seeking a Marketing Operations and Analytics Manager to bring structure, insight and coordination to our marketing and fundraising activity. This role will help manage platforms, processes and reporting, coordinating campaigns across sites and guiding where to focus resources for maximum impact.

You will drive data-informed decisions, introduce efficiency tools and collaborate with staff, volunteers and suppliers.