Senior Marketing Operations & Insight Manager

Computappoint; Greater London; On-site; GBP 57,000 - 95,000; Full time

Benefits offered by this job

Benefits

Job summary

Computappoint is seeking a Senior Marketing Operations & Insights Manager to transform marketing effectiveness through data, automation, and insightful analysis. The role sits at the heart of a modern, tech-driven marketing function, collaborating across Marketing, Sales, Data, Technology and Operations to optimize platforms and drive measurable business outcomes.

You will shape the operations strategy, leverage AI-powered workflows, and implement automation to enhance campaign performance, ROI,

Qualifications

• Strong experience with Salesforce Marketing Cloud and marketing automation platforms.
• Proven track record of improving marketing effectiveness via data-driven insights.
• Experience building segmentation strategies, nurture journeys, and lead management.
• Ability to translate data into actionable recommendations and business impact.
• Experience scaling AI and automation initiatives in marketing or commercial settings.

Responsibilities

• Own and optimise key marketing technology platforms, including Salesforce Marketing Cloud.
• Improve marketing processes, governance, workflows, and operational efficiency across the marketing function.
• Lead data governance initiatives, ensuring high standards of data quality, segmentation, compliance, and customer data management.
• Develop sophisticated audience segmentation strategies, nurture programmes, and customer journeys to improve engagement and conversion.
• Design and implement AI-powered workflows and automation initiatives that drive productivity, personalisation, and marketing effectiveness.
• Establish performance frameworks, KPIs, dashboards, and reporting mechanisms to measure campaign success and business impact.
• Analyse campaign performance, audience behaviour, pipeline metrics, and marketing investment to identify opportunities for continuous improvement.
• Partner closely with Marketing, Sales, Technology, Data, Finance, and Leadership teams to deliver data-driven decision-making.

Skills

Marketing operations

CRM

Campaign operations

Automation

Data governance

Audience segmentation

Nurture journeys

AI-powered workflows

Analytics

Stakeholder management

Change management

Tools

Salesforce Marketing Cloud

Job description

Our client is seeking an experienced Senior Marketing Operations & Insights Manager to play a pivotal role in transforming marketing effectiveness through data, automation, and actionable insights.

This is an exciting opportunity to sit at the heart of a modern, technology-driven marketing function. You'll work across Marketing, Sales, Data, Technology, and Operations teams to optimise marketing platforms, improve audience engagement, and drive measurable business outcomes.

You'll be instrumental in shaping the organisation's marketing operations strategy, leveraging AI-powered workflows, automation, and advanced analytics to enhance campaign performance, marketing ROI, and pipeline contribution.

Job Title: Senior Marketing Operations & Insights Manager

Job Type: Permanent

Location: Central London (2-3 days on-site per week)

Salary: Up to £95,000 + benefits

The Role:

• Own and optimise key marketing technology platforms, including Salesforce Marketing Cloud.
• Improve marketing processes, governance, workflows, and operational efficiency across the marketing function.
• Lead marketing data governance initiatives, ensuring high standards of data quality, segmentation, compliance, and customer data management.
• Develop sophisticated audience segmentation strategies, nurture programmes, and customer journeys to improve engagement and conversion.
• Design and implement AI-powered workflows and automation initiatives that drive productivity, personalisation, and marketing effectiveness.
• Establish performance frameworks, KPIs, dashboards, and reporting mechanisms to measure campaign success and business impact.
• Analyse campaign performance, audience behaviour, pipeline metrics, and marketing investment to identify opportunities for continuous improvement.
• Partner closely with Marketing, Sales, Technology, Data, Finance, and Leadership teams to deliver data-driven decision-making.

Experience Required:

• Strong experience working with Salesforce Marketing Cloud.
• Significant background in marketing operations, marketing automation, CRM, campaign operations, or marketing performance management.
• Proven success improving marketing effectiveness through audience development, automation, reporting, and process optimisation.
• Experience building segmentation strategies, nurture journeys, lead management processes, and campaign measurement frameworks.
• Demonstrated experience introducing or scaling AI and automation initiatives within marketing or commercial environments.
• Deep understanding of marketing technology ecosystems, CRM integration, data governance, segmentation, and campaign operations.
• Strong analytical mindset with the ability to translate complex data into meaningful business insights and recommendations.
• Knowledge of AI-enabled marketing use cases, automation opportunities, and governance best practices.
• Excellent stakeholder management, project delivery, and change management capabilities.
• Ability to influence cross-functional teams and drive adoption of new processes and technologies.