Marketing Analytics Manager: Insight for Growth

ALZHEIMER'S RESEARCH UK; Great Abington; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

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Job summary

Alzheimer's Research UK is seeking a Marketing Analytics Manager to lead measurement of marketing effectiveness and turn data into strategic insights. You will partner with Marketing, Fundraising, Finance and Digital to optimise investment and growth across audiences and channels.

The role focuses on building robust reporting, forecasting and test-and-learn capabilities, ensuring insight informs decision-making and drives sustainable ROI across campaigns.

Qualifications

• Significant experience analysing marketing performance, audience and financial data across channels.
• Experience developing and owning performance measurement frameworks, KPIs, reporting and marketing effectiveness methodologies.
• Experience influencing senior stakeholders through evidence-based insights and recommendations.

Responsibilities

• Support the development and delivery of ARUK's approach to marketing effectiveness measurement across channels and campaigns.
• Manage and enhance marketing performance dashboards and reporting processes to support business decision-making.
• Evaluate marketing investment performance and provide recommendations to improve ROI, effectiveness and resource allocation.
• Develop performance frameworks, KPIs and forecasting approaches to support strategic decision-making.
• Translate audience, campaign and market insight into practical recommendations that improve campaign performance and audience engagement.

Skills

Marketing analytics

Data analysis

KPIs & reporting

Forecasting

Test & learn

Stakeholder management

Power BI

Tools

Power BI

Tableau

Google Analytics

Looker Studio

Job description

Alzheimer's Research UK is seeking a Marketing Analytics Manager to lead measurement of marketing effectiveness and turn data into strategic insights. You will partner with Marketing, Fundraising, Finance and Digital to optimise investment and growth across audiences and channels.

The role focuses on building robust reporting, forecasting and test-and-learn capabilities, ensuring insight informs decision-making and drives sustainable ROI across campaigns.