iGaming Performance Marketing Manager

LESTARS MANAGEMENT CONSULTANCY; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading consulting firm in the United Kingdom is seeking a Performance Marketing Manager with expertise in the iGaming and sports betting industry. The ideal candidate will develop and optimize multi-channel user acquisition campaigns to drive traffic and ROI. Responsibilities include managing digital campaigns, analyzing performance metrics, and collaborating with various teams. Strong knowledge of advertising compliance and performance marketing is required. This role is pivotal in driving growth through strategic marketing initiatives.

Qualifications

• 3+ years of experience in performance marketing within the iGaming/betting sector.
• Strong knowledge of ad platforms such as Google Ads and Meta Business Manager.
• Experience managing large-scale budgets and optimizing based on performance KPIs.

Responsibilities

• Plan, manage, and execute ROI-focused digital campaigns across paid channels.
• Oversee CPA, CPL, and revenue-share campaigns with a strong emphasis on performance metrics.
• Collaborate with teams to align user acquisition strategies with LTV and retention.

Skills

Performance marketing

Analytical skills

Budget management

A/B testing

User acquisition strategies

Tools

Google Ads

Meta Business Manager

Google Analytics

Adjust

Job description

A leading consulting firm in the United Kingdom is seeking a Performance Marketing Manager with expertise in the iGaming and sports betting industry. The ideal candidate will develop and optimize multi-channel user acquisition campaigns to drive traffic and ROI. Responsibilities include managing digital campaigns, analyzing performance metrics, and collaborating with various teams. Strong knowledge of advertising compliance and performance marketing is required. This role is pivotal in driving growth through strategic marketing initiatives.