Hybrid SDR: Drive B2B Pipelines & Fast-Track to BDM

Actual Hire; Cardiff; Hybrid; GBP 28,000 - 35,000; Full time

Benefits offered by this job

25 Days Annual Leave (Pro-Rata)

Additional Holiday Purchase

Hybrid Working

Performance-Related Bonus

Life Assurance

Vitality Private Healthcare

Subsidised Gym Memberships

Cycle to Work scheme

Discount Vouchers and Access to Wellbe

Job summary

Astutis, part of Wilmington plc, is seeking a motivated Sales Development Representative to engage inbound leads and drive outbound prospecting. You will qualify opportunities, create a high-quality pipeline for Business Development Managers, and maintain accurate CRM records.

The role focuses on building relationships, asking insightful questions, and achieving targets in a fast-paced, hybrid environment based from our Cardiff office.

Qualifications

• Experience in a lead generation, SDR, telesales or recruitment role, ideally B2B.
• Confidence on the phone and with outbound activity every day.
• Ability to ask good questions and qualify an opportunity, not just book a meeting.
• Comfortable working to activity, meeting and conversion targets.
• Strong organisation and accuracy with CRM and data.
• Ambition to grow into a BDM or Account Management role.
• Knowledge of Cognism, LinkedIn Sales Navigator, Lead Forensics and Dripify is a plus.
• Understanding of Astutis product portfolio and sectors.

Responsibilities

• Own and respond quickly to all inbound leads and enquiries.
• Run proactive outbound campaigns to warm and new prospects by phone, email and LinkedIn.
• Introduce Astutis and uncover needs through structured qualification (budget, authority, timescales, decision-making structure, trigger events and requirements).
• Book qualified meetings for our Business Development Managers and hand over clear, well-documented opportunities.
• Keep the CRM accurate and up to date with every activity, contact and opportunity.
• Work with Marketing to follow up campaigns and Account Based Marketing activity.
• Build strong product and sector knowledge to hold credible conversations with HSE and L&D buyers.

Skills

Lead generation

Phone conversations

Qualifying opportunities

Target-driven

CRM data accuracy

Career progression

CRM platforms (Cognism/LinkedIn)

CRM platforms (Lead Forensics/Dripify)

Job description

Astutis, part of Wilmington plc, is seeking a motivated Sales Development Representative to engage inbound leads and drive outbound prospecting. You will qualify opportunities, create a high-quality pipeline for Business Development Managers, and maintain accurate CRM records.

The role focuses on building relationships, asking insightful questions, and achieving targets in a fast-paced, hybrid environment based from our Cardiff office.