Hybrid B2B SDR: Pipeline Builder & Growth Path

Wilmington plc; Cardiff; Hybrid; GBP 26,000 - 37,000; Full time

Benefits offered by this job

25 Days Annual Leave

Additional Holiday Purchase

Hybrid Working

Performance-Related Bonus

Life Assurance

Vitality Private Healthcare

Subsidised Gym Memberships

Cycle to Work scheme

Discount Vouchers

Wellbeing Resources

Job summary

Astutis, part of Wilmington plc, is seeking a motivated Sales Development Representative to build relationships, start conversations, and uncover new business opportunities in a hybrid Cardiff role.

You will manage inbound and outbound outreach, qualify opportunities, and create a high-quality pipeline for our Business Development Managers, with a focus on B2B clients and sector knowledge across HSE and L&D.

Qualifications

• Experience in lead generation or SDR role, ideally B2B.
• Confident on the phone and with outbound activity daily.
• Ability to ask good questions and qualify opportunities.
• Comfortable working to activity, meeting and conversion targets.
• Strong organisation and accuracy with CRM and data.
• Ambition to grow into a BDM or Account Management role.

Responsibilities

• Own and respond quickly to all inbound leads and enquiries.
• Run proactive outbound campaigns to warm and new prospects by phone, email and LinkedIn.
• Introduce Astutis and uncover needs through structured qualification (budget, authority, timescales, decision-making structure, trigger events and requirements).
• Book qualified meetings for our Business Development Managers (Customer Solutions Managers) and hand over clear, well-documented opportunities.
• Keep the CRM accurate and up to date with every activity, contact and opportunity.
• Work with Marketing to follow up campaigns and Account Based Marketing activity.
• Build strong product and sector knowledge so you can hold credible conversations with HSE and L&D buyers.

Skills

Lead generation

SDR

Telesales

B2B sales

Outbound prospecting

CRM accuracy

Tools

Cognism

LinkedIn Sales Navigator

Lead Forensics

Dripify

Job description

Astutis, part of Wilmington plc, is seeking a motivated Sales Development Representative to build relationships, start conversations, and uncover new business opportunities in a hybrid Cardiff role.

You will manage inbound and outbound outreach, qualify opportunities, and create a high-quality pipeline for our Business Development Managers, with a focus on B2B clients and sector knowledge across HSE and L&D.