Head of Sales and Marketing

MDL Marinas; Greater London; On-site; GBP 150,000 - 200,000; Full time

Job summary

A leading marina operator in Greater London is seeking a Head of Sales and Marketing to enhance customer engagement and drive growth through innovative sales strategies. Responsibilities include managing the sales team, overseeing marketing initiatives, and ensuring the highest standards of customer service. The ideal candidate will demonstrate leadership abilities and a strong background in sales performance management. This role is a fantastic opportunity to contribute significantly to the development of the business and its competitive standing.

Qualifications

• Proven track record in sales performance and strategy.
• Experience in managing marketing budgets and PR activities.
• Strong focus on customer service and satisfaction.
• Ability to analyze competitors and adjust strategy accordingly.

Responsibilities

• Develop and implement the sales strategy for the marinas.
• Accountable for customer care and maintaining brand standards.
• Lead and manage the sales and marketing team effectively.
• Provide sales performance metrics and KPIs to the Executive team.
• Monitor and drive sales growth through strategic initiatives.

Skills

Sales performance accountability

Marketing and PR management

Customer service excellence

Competitive analysis

Project management

Job description

HEAD OF SALES AND MARKETING

Marina Developments Ltd (MDL Marinas) is the UKs leading marina operator. We are looking for a passionate and customer-focused individual to join our team as the Head of Sales and Marketing, based at The Yacht Club. This is an exciting opportunity to play a key role in supporting our customers and driving the success of our marinas.

The role will include but not limited to :

Group sales, sales strategy, product development, customer loyalty schemes, CRM and marketing. This includes group annual berthing sales performance and targeting new annual berth holders from our competitors.

Management of enquiry generation, management and sales conversion.

Leading the marketing team and the Marina Managers in sales matters as they have ultimate responsibility for marina berth sales.

Providing the Executive team and the Board with meaningful sales performance KPIs by marina and by product.

Driving the commercial property sales process and actively pursuing new high value tenants to our business.

Monitoring weekly sales performance, reviewing performance on a granular basis and making changes that create positive net sales growth as a result.

Working with the Managing Director and other department heads on business development areas such as MDL Holiday Parks and UK management contracts.

Development and presentation to the MDL Board of a long-term sales strategy for the business, encompassing core revenue (annual berthing, marina services, rental income) and other income streams and with a specific reference to the competitive environment.

You will review competitor pricing and make recommendations to the MDL Board on pricing strategy during the budgeting process and as and when required.

The key requirements for this role are but not limited to :

Sales

You are responsible and accountable for core group sales performance within the areas that you can influence. You are responsible (alongside the Operations Director) for the marinas adherence to the established sales process and the accuracy of Key Performance data.

Marketing

You are responsible and accountable for all of MDLs marketing and PR activities and marketing budgets.

Customer Service

You will place all our customers at the center of all our business practices ensuring you and your team provide outstanding customer care at all points of contact.

Brand

To operate in accordance with MDLs Brand pillars (Innovation, Pride and Experience) and principles (Warm and Friendly, Safe and Secure, Prompt and Efficient, Clean and tidy).

Competition

Monitor direct competitor performance and strategy and incorporate responses within the overall MDL sales and marketing strategy.

Health & Safety and Environmental Compliance

• To ensure all duties are carried out in accordance with the Company Health & Safety Policy and that all Risk Assessments, method statements and operating procedures are understood and adhered to.

QMS

• Deliver sales and operational process and systems in accordance with the quality management systems as laid down Marina Regulations and company procedures and policies are adhered to always.

Direct Reports / Team

All dealings with team members are carried out professionally, politely, and respectfully.

Project Management

To deliver projects and objectives professionally and on time always considering the impact of your decisions on the business commercially, operations and the brand.

Administration

To accurately and diligently manage the administration associated with your role.

There is also full on-job training leading to industry-recognised qualifications. MDL Marinas are an equal-opportunities employer. For information on how we will handle your application, you can view the Companys full privacy notice on our website.

To apply, please click the apply now button.

Closing date : 18 th December 2025

Please note that if you have not heard from us within two weeks of the closing date , you can assume your application has not been successful on this occasion.