Head of PPC

Manchester Digital; Remote; GBP 45,000 - 55,000; Full time

Job summary

A leading digital marketing agency is seeking a Head of PPC to drive performance across key client accounts. The ideal candidate will have at least five years of agency-side experience with strong leadership skills. This role requires deep expertise in Google Ads, Microsoft Ads, and other platforms, combined with excellent client communication and commercial awareness. The salary ranges from £45,000 to £55,000, complemented by an uncapped commission structure. Remote working options and a commitment to diversity and inclusion are also offered.

Benefits

Remote working

Flexible working hours

Tax-free home working allowance

Business travel covered

Personal development plan

Qualifications

• Five or more years’ experience in agency-side PPC or paid media roles.
• At least three years’ experience in a senior or leadership paid media position.
• Deep, hands-on expertise across multiple paid media platforms.

Responsibilities

• Lead the PPC and Paid Social services for key client accounts.
• Ensure performance aligns with client objectives and agency profitability.
• Maintain strong client relationships through regular communications.

Skills

PPC expertise

Client communication

Commercial awareness

Performance management

Team leadership

Education

Google Ads certification

Microsoft Ads certification

Meta Ads certification

Tools

Google Ads

Microsoft Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Job description

Overview

Department: Paid Media

Reports to: Director of Client Services

Location: Remote (UK-based)

Type: Full-time, permanent

About Novi

Novi is an award-winning, specialist, data-driven digital marketing agency. We provide consultancy, analysis, reporting, training and managed services across PPC, Paid Social, SEO, Data, AI and Automation.

We are trusted by hundreds of businesses globally and are recognised for delivering measurable results through smart strategy, automation and clarity. Our mission is to be a catalyst for positive change in the digital marketing industry. We stay true to our core values of questioning the status quo, delivering smart work, holding each other accountable and bringing clarity to complexity.

About The Role

We are seeking a Head of PPC to lead and take ownership of our paid media service as we move into the next stage of growth.

This is a senior, hands-on leadership role designed to provide stability, commercial oversight and confidence across PPC and Paid Social delivery. The successful candidate will be a long-term, embedded member of the business who can step in decisively, assess accounts quickly and take responsibility for performance across key clients.

This role is highly client-facing and involves regular day-to-day communication with clients. The successful candidate will be comfortable operating in live environments, managing expectations, addressing issues early and maintaining strong, trusted client relationships.

It is not a purely strategic or advisory role. We are looking for an experienced paid media leader who combines strong technical expertise with sound judgement, commercial acumen and the right cultural fit.

Role Purpose

• Lead and own Novi’s PPC and Paid Social services across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, TikTok Ads and other relevant paid media platforms.
• Act as the senior point of accountability for paid media performance across search and paid social.
• Act as a visible and trusted senior contact for clients, with regular day-to-day involvement in performance management and communication.
• Provide hands-on expertise and commercial oversight across all paid media delivery.
• Support sustainable growth without compromising quality or culture.

Key Responsibilities

PPC and Paid Social Strategy and Delivery

• Own paid media strategy and performance across a portfolio of key client accounts spanning Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and TikTok Ads.
• Confidently enter and assess paid media accounts, identifying issues, risks and opportunities quickly across search and paid social platforms.
• Ensure campaigns are structured, optimised and managed in line with best practice across all platforms.
• Align paid media activity with client commercial objectives and agency profitability.
• Monitor performance, spend and trends with a clear understanding of P&L impact.

Client and Commercial Management

• Act as a highly visible senior point of contact for paid media clients, with frequent and proactive communication.
• Maintain close day-to-day contact with key clients to monitor performance, manage priorities and address issues early.
• Lead regular client discussions and performance conversations, including unscheduled or reactive calls where required.
• Handle difficult or sensitive client conversations with confidence, clarity and professionalism.
• Build trust through consistency, transparency and strong commercial understanding.
• Support new business activity, including in-person sales where appropriate.
• Identify opportunities for account growth, retention and long-term value.

Training, Innovation and Enablement

• Lead and deliver PPC and Paid Social training for clients.
• Help develop and utilise Novi’s award-winning software and reporting tools.
• Clearly articulate and sell the value of software-led reporting and insights.
• Stay up to date with platform changes, automation and AI-led advancements across paid media.

Required Skills And Experience

• Five or more years’ experience in agency-side PPC or paid media roles.
• At least three years’ experience in a senior or leadership paid media position.
• Deep, hands-on expertise across Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and TikTok Ads.
• Strong commercial awareness and understanding of agency economics.
• Proven ability to assess paid media accounts quickly and accurately across multiple platforms.
• Confidence handling difficult conversations with clients and senior stakeholders.
• Experience supporting or participating in sales and commercial discussions.

Certifications

• Up-to-date Google Ads certification required.
• Up-to-date Microsoft Ads certification required.
• Up-to-date Meta Ads certification required.

Salary and Commission

Base salary between £45,000 and £55,000 per annum depending on experience.

Uncapped, tiered monthly commission on new business and eligible training revenue.

Commission is designed to stack month on month and reward sustained growth rather than one-off wins.

Benefits

• Remote working.
• Flexible working.
• £6 per week tax-free working from home allowance worth £312 per year.
• Optional use of a coworking space for a change of scenery.
• All business travel and expenses covered.
• Personal development plan.
• Competitive commission structure.

Behaviours

• Always curious and asking what, why and how.
• Takes ownership and responsibility.
• Acts with integrity, transparency and respect.
• Commercially minded and outcome focused.
• Values teamwork and collaboration.

Application and Interview Process

All shortlisted candidates will be required to complete a structured video response stage as part of the application process. This involves recording short, time-limited video answers to a set of predefined questions within a fixed time window.

Candidates who progress will then take part in a live paid media account assessment, followed by a senior-level interview focused on experience, judgement and cultural fit.

This process is designed to assess real-world capability, commercial thinking and the ability to operate confidently in live client environments.

Equality, Diversity and Inclusion

We are committed to providing equal opportunities for all candidates at Novi. We promote diversity and inclusivity and do not discriminate based on race, colour, religion, gender, sexual orientation, age, national origin or disability as protected by the Equality Act 2010. All applications are assessed fairly and without prejudice.