Head of Marketing

Paragon Skills; Remote; GBP 46,000 - 55,000; Full time

Job summary

A leading apprenticeship training provider in the United Kingdom is seeking a Head of Marketing to drive their marketing strategy and performance. This role requires strategic leadership and hands-on delivery to enhance lead generation and brand awareness. The ideal candidate will have extensive marketing experience, excellent communication skills, and a keen analytical mindset. This position offers a competitive salary of up to £55,000, with remote work flexibility and additional benefits including volunteering leave and wellness tools.

Benefits

20 days annual leave

Paid volunteering leave

Perkbox lifestyle benefits

Qualifications

• Senior marketing experience with a blend of strategy and hands-on delivery.
• Strong experience delivering integrated marketing campaigns.
• Excellent copywriting and content creation skills.

Responsibilities

• Lead and evolve the Paragon Skills marketing strategy.
• Own and deliver marketing KPIs linked to lead generation.
• Lead multi-channel campaigns across digital and offline platforms.

Skills

Strategic leadership

Lead generation

Integrated marketing campaigns

Copywriting

Digital performance knowledge

Analytical mindset

Stakeholder management

Education

Relevant marketing qualification

Job description

Overview

Paragon Skills is a nationally recognised, market‑leading apprenticeship training provider dedicated to delivering exceptional, learner‑centred development across the care and training sectors. We partner with employers to build confident, capable, and future‑ready workforces, empowering individuals with the skills and support needed to thrive in their careers.

Driven by a strong reputation for quality and impact, we are continuing to expand our market presence, strengthen our brand, and accelerate our commercial growth. With ambitious plans and a clear strategic vision, this is an exciting time to join us. We are now seeking an exceptional Head of Marketing to help shape our direction, elevate our profile, and drive the next phase of our strategic and commercial evolution.

Position

Location: Remote-based with occasional travel for meetings

Hours: 36.5 hours per week (Monday – Friday)

Salary: up to £55,000.00 dependent on experience

Role purpose

Reporting to the Marketing Director and working closely with the CEO and senior leadership team, the Head of Marketing will own our marketing strategy, performance, and execution. This is a high‑impact role where you’ll shape the marketing vision for FY27 and beyond, ensuring clear alignment with revenue growth, lead generation, brand development, and internal communications.

If you are commercially minded, strategically strong, and thrive in a hands‑on leadership role, this is your opportunity to make a significant mark in a growing organisation.

Key Responsibilities

• Strategic Leadership
  • Lead and evolve the Paragon Skills marketing strategy in line with business growth priorities.
  • Translate strategy into measurable, integrated marketing plans.
  • Act as a senior marketing voice influencing cross‑functional decision‑making.
• Growth, KPIs & Performance
  • Own and deliver marketing KPIs linked to lead generation, revenue, and brand performance.
  • Track and report performance to the CEO and senior leaders.
  • Continually optimise marketing activity to maximise ROI.
• Campaigns, Channels & Execution
  • Lead multi‑channel campaigns across digital, social, and offline platforms.
  • Oversee digital strategy including SEO, PPC, email, and website performance.
  • Ensure production of high‑quality sales and marketing collateral.
• Market Insight & External Engagement
  • Build deep sector knowledge and monitor competitive trends.
  • Represent Paragon Skills at industry events and conferences.
  • Develop partnerships that support brand positioning and lead generation.
• Leadership & Collaboration
  • Lead and develop the Paragon Skills marketing team.
  • Work closely with Sales, Operations, and group marketing functions.
  • Manage relationships with external agencies and suppliers.
• Brand & Communications
  • Act as brand guardian across all channels and touchpoints.
  • Support internal communications and employer brand initiatives.
  • Ensure consistent, clear messaging for colleagues and external audiences.

Requirements

Essential Experience

• Senior marketing experience with a blend of strategy and hands‑on delivery.
• Track record of driving lead generation and commercial growth.
• Strong experience delivering integrated marketing campaigns.
• Confidence owning KPIs, budgets, and performance reporting.
• Excellent copywriting and content creation skills.
• Solid understanding of digital channels and performance drivers.
• Analytical mindset with the ability to turn data into action.
• Relevant marketing qualification.
• Experience driving upsell/cross‑sell strategies. (desirable)
• Experience working within a group or matrix structure. (desirable)

Personal Attributes

• Commercially focused and outcome‑driven.
• Confident influencing senior stakeholders, including CEO‑level.
• Strong communicator with excellent organizational skills.
• Creative, proactive, and solutions‑oriented.
• Comfortable working in a fast‑paced, evolving environment.
• High levels of accountability, curiosity, and resilience.

If you’re a strategic, commercially focused marketing leader who thrives on delivering results, we’d love to hear from you.

Other information

We are proud to offer a suite of Paragon Choices which are optional benefits including life assurance and income protection and core benefits below.

• 20 days annual leave - increasing with length of service and a holiday purchase scheme
• 3 Paragon Days for our Operational December Closure and 8 Public Bank Holidays
• Up to 3 days of paid volunteering leave and corporate conscience initiatives
• Perkbox – a suite of lifestyle benefits and wellness tools

We will be reviewing applications and conducting interviews on an on‑going basis which may mean this vacancy closes prior to the advertised closing date if we have identified a suitable candidate, so please apply as soon as possible.

We are a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role. To promote and maintain an inclusive working environment, as part of your application process we will ask you to share data on certain characteristics. These answers will not form part of the selection and recruitment process and will not be shared with anyone outside of the People Team.

We are Leaders in Safeguarding Gold and committed to the safeguarding, welfare and wellbeing of our learners and colleagues and implement robust safer recruitment practices to support this. Dependant on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are proud to inspire success and we can only do this by recruiting and retaining a diverse workforce that is representative of the learners and clients we support, and we encourage applications from diverse backgrounds and actively promote equality and inclusion throughout our colleague and learner populations.