Head of Marketing - North America

Farrow & Ball; Remote; GBP 134,000; Full time

Job summary

A luxury British lifestyle brand is seeking a Head of Marketing to develop and implement a region-specific marketing strategy for North America. This full-time role involves driving growth through targeted campaigns and conducting market research. The ideal candidate has significant experience in B2C/B2B marketing, strong leadership skills, and a bachelor’s degree in a relevant field. Benefits include a competitive salary, performance bonuses, and enhanced healthcare options. The position is remote within the Tri-State region, with representative travel involved.

Benefits

Competitive salary reviewed annually

Performance-based bonus scheme

Generous staff discount on products

Enhanced Healthcare, Dental & Vision

Qualifications

• Significant experience in a senior marketing role.
• Global marketing experience with international market expansion.
• Strong understanding of demand generation and brand strategy.

Responsibilities

• Develop and implement a data-driven marketing strategy.
• Drive measurable growth through targeted campaigns.
• Conduct market research and consumer analysis.
• Collaborate with stakeholders across NA and UK.

Skills

B2C/B2B marketing experience

Data-driven decision making

Creative excellence

Excellent communication skills

Education

Bachelor’s degree in marketing, Business, or a related field

Job description

Join to apply for the Head of Marketing - North America role at Farrow & Ball.

We are excited to be actively seeking a motivated individual who excels in a dynamic work setting to become part of our Marketing Department in North America, taking on the role of Head of Marketing. This position offers a full‑time commitment working remotely within the Tri‑State region, with regular travel to connect with colleagues and brand partners.

Farrow & Ball are a luxury British lifestyle brand that prides itself in creating richly pigmented paint and handcrafted wallpaper, using print methods dating back 300 years and the finest quality ingredients. The unique Farrow & Ball look transforms modern and traditional homes, large and small, inside and out. Established in Dorset in 1946, we have grown over the last 75 years and now proudly have 60 showrooms worldwide with a global network of stockists.

Key Responsibilities

• Regional Marketing Strategy: Develop and implement a data-driven, region-specific marketing strategy aligned with global objectives and local market dynamics.
• Brand Positioning: Ensure cultural relevance and resonance. Aid the development of our NA brand position through market research, as well as ensuring consistent brand messaging / localization where needed across all North American channels and campaigns, working closely with our central Brand team.
• Demand Generation: Drive measurable growth through targeted campaigns to our core audiences (Designers, Painters, Homeowners, Stockists, Web). This could be through events, lead nurturing, or dedicated performance marketing initiatives working closely with your team and our Media Manager and agency (UK based).
• Customer Insights: Conduct market research, consumer proposition development and competitive analysis to identify trends, opportunities, and customer needs.
• Stakeholder Collaboration: With a head office and Global team in the UK this is important, and we also have a widespread team across NA that need to be bought along on the Brand journey. Close collaboration is required with Marketing, Ecommerce, PR & Communication, People & Culture, Finance, Procurement.
• Budget & ROI: Track and report on KPIs, ROI, and marketing effectiveness for all NA activity.
• Team Leadership: Build, manage, and mentor the NA marketing team as well as influencing the wider marketing team on NA goals.

Key Attributes

• Significant experience in B2C/B2B marketing, with proven experience in a senior leadership role.
• Demonstrated global marketing experience, including successfully expanding an established brand into new international markets.
• Proven track record of making data-driven decisions to guide strategy, optimize performance, and deliver measurable results.
• Strong background in creative excellence, with the ability to develop and evaluate high-impact creative work across channels.
• Bachelor’s degree in marketing, Business, or a related field.
• Proven success in driving a marketing strategy in the North American market.
• Strong understanding of demand generation, brand strategy, retention and marketing analytics. Within this, a passion for data and numbers to demonstrate a core understanding of market levers.
• Excellent communication, collaboration, and stakeholder management skills. Proven ability to work in a fast-paced environment.
• Experience in the decor or home furnishings category (a plus, but not required).

Benefits

• A competitive salary, reviewed annually based on individual performance
• Eligible for a performance-based bonus scheme
• 15 days’ annual leave which increases with length of service plus statutory holidays
• 401K scheme matched by F&B
• Generous staff discount on F&B products
• Employee Assistance Programme with 24/7 support
• Enhanced Healthcare, Dental & Vision
• Short and Long term Disability insurance
• Life Assurance and AD&D insurance

Seniority level

Executive

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Consumer Services

Base Pay Range

$180,000.00/yr - $180,000.00/yr