Head of Marketing & Communications

Ipsum; Chorley; Presencial; GBP 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive Salary

25 days annual leave

Refer a friend £1000

Company Pension

Career development

Mental health support

Cycle to Work

Life Assurance

Descripción de la vacante

Ipsum is seeking an experienced Head of Marketing & Communications to lead the Group-wide marketing and communications strategy. You’ll strengthen brand, drive demand, and enable revenue growth across core sectors.

The role covers campaigns, digital marketing, corporate communications and stakeholder engagement, with responsibility for building a high-performing marketing function. You’ll oversee a multi-disciplinary team, partner with senior leadership, and work across the Power, Water,

Formación

• Significant senior-level B2B marketing experience within infrastructure, engineering, utilities, construction or technical services.
• Proven ability to develop and deliver commercially focused marketing strategies that drive lead generation and growth.
• Strong understanding of ABM, digital marketing, CRM, sales enablement and analytics.

Responsabilidades

• Develop and deliver the annual Group marketing strategy, budget and campaign roadmap aligned to growth objectives.
• Lead brand management and ensure consistent messaging across all channels.
• Create targeted campaigns and sales enablement materials to support revenue generation.
• Oversee digital marketing including website, SEO, content, social, email and analytics.
• Support bids and customer engagement with compelling presentations and marketing collateral.
• Monitor market trends and competitor activity to inform decisions and identify growth opportunities.
• Lead and mentor the marketing team while managing agencies and stakeholders.

Conocimientos

Senior B2B marketing

Account-based marketing

Digital marketing

CRM systems

Lead generation

Stakeholder engagement

Campaign management

Educación

Degree in Marketing/Business or related

CIM qualifications advantageous

Descripción del empleo

Location: Chorley/ Warrington (with travel across the group)

Employment type: Full Time, Permanent

We’re looking for an experienced Head of Marketing & Communications to join our growing Business Development team!

This role is responsible for leading the development and delivery of Ipsum's Group-wide marketing and communications strategy, ensuring alignment with business objectives and long-term growth plans. The Head of Strategic Marketing & Communications will strengthen the company’s brand, enhance market positioning, create demand across target sectors, and support revenue growth through commercially focused campaigns, sales enablement, digital marketing, corporate communications, and stakeholder engagement. The role is responsible for building a high-performing marketing function that delivers measurable business impact across the Power, Water, Controls & Automation and wider utility infrastructure markets.

What’s in it for you…

• Competitive Salary
• 25 days annual leave + option to buy up to 5 additional days
• Know someone great? Refer them to us and receive a £1000 for every referral*
• Company Pension Scheme
• Career development and funded professional qualifications
• 24/7 virtual GP access
• Mental health support & counselling services
• Cycle to Work Scheme
• Employee discount platform with savings on supermarkets, gyms, mobile phones and more
• Life Assurance cover
• Enhanced Maternity Pay
• Long Service Awards

What you’ll be doing

• Develop and deliver the annual Group marketing strategy, budget and campaign roadmap aligned to business growth objectives and priority markets.
• Lead brand management, ensuring consistent messaging, visual identity and positioning across all Group businesses and communication channels.
• Create and deliver targeted marketing campaigns, account-based marketing initiatives and sales enablement materials that support business development and revenue generation.
• Oversee digital marketing activities including website strategy, SEO, content management, social media, email marketing and analytics-driven optimisation.
• Support major bids, strategic pursuits and customer engagement activities through the development of compelling presentations, case studies, credentials and marketing collateral.
• Monitor market trends, competitor activity and customer insights to inform commercial decisions and identify new opportunities for growth.
• Lead, develop and mentor the marketing team while managing external agencies, suppliers and key internal stakeholder relationships.

What we’re looking for

• Significant senior-level B2B marketing experience within infrastructure, engineering, utilities, construction or technical services environments.
• Proven experience developing and delivering commercially focused marketing strategies that drive lead generation, customer engagement and business growth.
• Strong understanding of account-based marketing, digital marketing, CRM systems, sales enablement and marketing performance analytics.
• Experience translating complex technical services and solutions into compelling customer propositions, campaigns and communications.
• Demonstrable leadership experience managing marketing teams, budgets, agencies and multiple stakeholders across a multi-disciplinary business.
• Excellent communication, project management and stakeholder engagement skills with the ability to influence at senior leadership level.
• A degree in Marketing, Business or a related discipline, with CIM qualifications or equivalent professional marketing development being advantageous.

Our commitment to Equal Opportunities…

We’re proud to be an equal opportunities employer. We welcome applications from all backgrounds and experiences, and we’re committed to building a diverse and inclusive workforce.

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