Head Of Marketing Belfast

TeamFeePay; Belfast; On-site; GBP 55,000 - 80,000; Full time

Job summary

A company specializing in club management for sports is seeking a Head of Marketing in Belfast. The successful candidate will lead marketing strategy, drive brand growth, and manage a high-performing team. Essential qualifications include over 5 years of experience in a senior marketing role, expertise in digital campaigns, a strong data-driven approach, and excellent communication skills. This role offers a competitive salary and various employee benefits.

Benefits

Highly competitive salary and bonus

Vitality healthcare

Death in Service

Wellbeing hub

Good pension and holidays

Professional development opportunities

Qualifications

• Minimum of 5 years’ experience in a Senior Marketing role.
• Experience in a SaaS Business related environment.
• Proficient on LinkedIn as a lead generation channel.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Lead and mentor a high-performing marketing team.
• Drive qualified pipeline through multi-channel campaigns.

Skills

Strategic thinking

Data analysis

Team leadership

Digital campaign management

Communication skills

Education

MA / MSc in Marketing or related field

Tools

CRM software

Marketing automation tools

Job description

Job Description - Head of Marketing (Belfast)

We’re currently recruiting for a Head of Marketing to join our team in Belfast!

We are seeking a strategic, creative, and data-driven Head of Marketing to lead our marketing function and drive brand growth, customer acquisition, and market expansion. This role is responsible for developing and executing a comprehensive marketing strategy that aligns with the company’s business objectives and enhances our market presence.

We’re the trusted partner of clubs and Football Associations, providing tools and resources that simplify club management, drive growth, and strengthen communities. As an employer, we mirror this commitment by fostering a workplace where innovation thrives, people feel empowered, and careers are built on purpose and passion.

TeamFeePay – Employee Benefits

• Highly competitive salary and bonus
• Vitality healthcare
• Death in Service
• Wellbeing hub
• Good pension and holidays
• Professional development opportunities.

Main Responsibilities

Marketing Strategy & Leadership

• Develop and execute a comprehensive marketing strategy aligned with business goals.
• Lead and mentor a high-performing marketing team across brand, content, digital, product marketing, and partnership marketing.
• Own the marketing budget and ensure efficient allocation of resources across channels.

Demand Generation & Growth

• Drive qualified pipeline through multi-channel campaigns (e.g., paid media, SEO, email, events).
• Collaborate with Sales to align on lead quality, funnel metrics, and conversion strategies.
• Optimise marketing automation and lead nurturing programs.

Brand & Positioning

• Define and evolve the brand identity, messaging, and value proposition.
• Ensure consistent brand presence across all touchpoints, including website, social media, and collateral.
• Lead PR, communications, and thought leadership initiatives.

Product Marketing & Enablement

• Partner with Product to develop go-to-market plans for new features and launches.
• Create compelling content and sales enablement materials to support customer acquisition and retention.
• Conduct market research and competitive analysis to inform positioning and pricing.

Analytics & Performance

• Track and report on key marketing KPIs (e.g., CAC, ROI, MQLs, website traffic, campaign performance).
• Use data to inform decisions, test hypotheses, and continuously improve marketing effectiveness.
• Ensure marketing technology stack is optimised for performance and scalability.

Cross-Functional Collaboration

• Work closely with Sales, Product, Customer Success, and Partnerships to align on shared goals.
• Foster a culture of collaboration, innovation, and accountability across the organisation.

Essential Criteria

• Minimum of 5 years’ experience in a Senior Marketing role
• Experience in a SaaS Business related environment.
• Minimum 5 years of experience managing digital campaigns
• Proficient on LinkedIn as a lead generation channel
• Excellent analytical skills
• Excellent verbal and written communication skills
• Experience managing direct reports or a team.

Desirable Criteria

• MA / MSc Marketing, Digital Technologies, Business Studies, Sports Studies or a similar relevant field or an MBA
• Experience within Marketing in a Tech business
• Experience in the Sports Industry, either as a sports coach, volunteer, administrator or player
• Graphic design and publishing experience, particularly in the social media and Blogging environment
• Experience operating a CRM.