Head of Marketing

Bugalugs Pet Care; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading pet care brand in the UK is seeking an experienced Head of Marketing. In this senior leadership role, you will develop and execute the marketing strategy, manage a team of 6, and influence brand direction and growth. The ideal candidate will have proven experience in FMCG or consumer brands, strong skills in social media management, and a passion for pets. Offering home-based working and significant influence on business strategy during a pivotal growth stage.

Benefits

Home-based working

Career progression opportunities

Supportive team culture

Qualifications

• Proven experience in a senior marketing role, ideally in FMCG or consumer brands.
• Strong experience managing social media channels, especially TikTok and Instagram.
• Demonstrated experience leading and developing marketing teams.

Responsibilities

• Develop and own the marketing strategy aligned with business growth.
• Lead brand positioning and campaign planning across all channels.
• Manage a marketing team, mentoring and setting objectives.

Skills

Social media management

E-commerce sales strategies

Digital marketing

Team leadership

PR management

Job description

Location: Home-based (UK) with the ability to attend the office as required

About Bugalugs Pet Care

Bugalugs Pet Care is a fast-growing, award-winning pet care brand known for high-quality, cruelty-free grooming and pet supplement products. Over the past few years, Bugalugs has experienced strong and consistent growth, expanding its product range, strengthening its presence across major UK retailers, and growing its direct-to-consumer and international footprint. With ambitious plans for continued UK and global expansion, this is an exciting time to join the business.

The Role

We are seeking an experienced and commercially minded Head of Marketing to lead and execute our marketing strategy during the next phase of growth. This is a senior leadership role reporting directly to the Owner, offering significant influence over brand direction, commercial performance, and long-term growth. The role is home-based, with flexibility to attend the office for key meetings, collaboration, and planning sessions as required.

Key Responsibilities

• Develop and own the overall marketing strategy aligned with business growth objectives
• Lead brand positioning, messaging, and campaign planning across all channels
• Manage a marketing team of 6 people, mentoring and developing them while setting clear objectives and performance standards
• Lead the recruitment of new marketing roles to support continued growth
• Build a scalable team structure for UK and international expansion
• Oversee digital marketing performance including paid media, SEO, CRM, email, TikTok, Instagram, and other social channels
• Drive growth and engagement on TikTok and Instagram, leveraging platform trends, content strategies, and analytics to build the brand
• Oversee all paid partnerships, influencer activity, and affiliate programmes, ensuring strong brand alignment and ROI
• Lead PR and communications strategy, including media relations, press coverage, product seeding, awards, and brand storytelling
• Manage PR agencies and press relationships to maximise brand visibility and credibility
• Drive product launches from concept to execution across DTC, retail, and international markets
• Develop and optimise e-commerce marketing strategies, including conversion rate optimisation, online promotions, and digital sales growth
• Manage external agencies and partners, ensuring high-quality delivery and value for money
• Own and manage the marketing budget, ensuring strong ROI and performance tracking
• Work closely with the Owner to align marketing, PR, and brand activity with business strategy
• Collab ore with Sales, Product Development, and E-commerce teams to deliver integrated campaigns
• Use data and insights to inform decision-making and optimise marketing activity
• Represent the brand at trade shows, events, media opportunities, and key industry moments

About You

• Proven experience in a senior marketing role, ideally within FMCG, ecommerce beauty, pet care, or consumer brands
• Strong experience managing social media channels, with key knowledge of how to grow a brand on TikTok, Instagram, and other platforms
• Demonstrated experience leading, developing, and scaling marketing teams, specifically managing a team of 6 people
• Strong experience managing PR, paid partnerships, influencers, and affiliate programmes
• Key understanding of e-commerce sales and digital retail growth strategies
• Strong commercial mindset with a track record of driving growth in scaling businesses
• Strong understanding of digital marketing, brand building, and performance analytics
• Experience working in a fast-paced, high-growth environment
• Strategic, creative thinker with hands‑on execution capability
• Excellent communication and leadership skills
• Passion for pets and consumer brands is highly desirable

What We Offer

• Home-based working with office access and flexibility
• Direct reporting line to the Owner with real influence on strategy
• Opportunity to shape brand, PR, social media, and marketing at a pivotal growth stage
• Supportive, ambitious, and entrepreneurial team culture
• Career progression as the business continues to scale