Head of Marketing

Razorblue Group Ltd; Greater London; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A leading technology company in the UK seeks a dynamic Head of Marketing to drive their marketing strategy and lead the team. This role includes overseeing market analysis, developing lead generation strategies, and ensuring alignment with business objectives. Ideal candidates will have a strong background in marketing, particularly within the IT sector, along with exceptional leadership and communication skills. Competitive salary and benefits offered, including hybrid working and professional development opportunities.

Benefits

Base salary of £55,000 - £65,000 per annum

Hybrid working (50% in office)

Private Health Insurance

25 days holidays per annum

Fully funded training and accreditations

Life insurance

Cycle to Work scheme

Qualifications

• Proven track record in marketing including senior roles.
• Experience in IT sector is highly desirable.
• Strong understanding of digital marketing and brand management.

Responsibilities

• Develop marketing strategy aligned with business growth targets.
• Lead market analysis to identify opportunities.
• Provide leadership to Marketing team and set performance expectations.

Skills

Leadership

Digital marketing

Statistical analysis

Negotiation

Communication skills

Education

Business or Marketing-related degree

Tools

CRM

Marketing automation tools

Content Management Systems

Job description

We are looking for a dynamic and enthusiastic Head of Marketing to join our growing team. Your responsibilities will encompass :

Strategic Marketing Leadership (40%)

• Develop marketing strategy aligned with commercial objectives and business growth targets
• Lead market analysis and competitive intelligence to identify opportunities for service differentiation and market expansion
• Establish marketing performance frameworks and ROI measurements to demonstrate marketing contribution to revenue pipeline
• Create lead generation strategy to address pipeline challenges and support sustainable growth
• Set strategic direction for brand positioning and market pressure

Lead Generation Strategy and Optimisation (25%)

• Design lead generation frameworks that deliver qualified prospects to support new business acquisition targets
• Establish lead qualification criteria and processes in collaboration with sales team
• Develop account-based marketing strategies for key prospect sectors
• Establish service-level agreements between marketing and sales teams for lead quality and conversion optimisation

Leadership (20%)

• Provide strategic direction and leadership to Marketing team
• Develop marketing team capabilities through coaching, goal setting and professional development planning
• Establish performance expectations and development pathways for marketing team
• Build marketing expertise across digital channels, content strategy, and B2B technology service marketing
• Foster collaborative culture within the marketing team that represents razorblue core values

Commercial Integration and Stakeholder Management (15%)

• Collaborate with executive team to align marketing with business objectives
• Manage relationships with key stakeholders including sales, service delivery, and client experience
• Present marketing strategy and performance to board
• Manage marketing budget allocation and vendor relationships at strategic level
• Ensure marketing activities support overall commercial strategy and growth objectives

Qualifications

• Business or Marketing-related degree or equivalent professional qualification
• Proven track record in marketing, including several years in a senior or leadership role
• Experience within the IT sector is highly desirable
• Ability to persuade, influence and negotiate effectively at all levels within and outside the organisation
• Ability to build strong working relationships (internal / external)
• Strong understanding of digital marketing, statistical analysis, market research and brand management
• Understanding of marketing tools such as marketing automation, CRM, and Content Management Systems
• Strong communication skills
• People‑centric approach & service
• Excellent conversational fluency in English is required to clearly explain complex technical issues
• Continuous learning and development are central to our culture, and we heavily invest in elevating our people, not just hiring those already at an expert level

Benefits

• Base salary of £55,000 - £65,000 per annum depending on skills and knowledge
• Hybrid working (50% in office)
• Flexible working to suit your work life fit
• Private Health Insurance with Vitality Health
• 25 days holidays per annum + public holidays + the ability to purchase 10 more
• Your birthday off
• Enhanced maternity, paternity, adoption leave + baby bonus
• Fully funded training and accreditations to expand your skillset
• Two paid charity volunteering days per year
• Discounted Broadband
• Life insurance
• Quarterly team social fund
• Cycle to Work scheme
• Gear up with the latest tech toys through our partnership with Currys
• Cruise around in an eco‑friendly electric car with our EV Scheme

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