Head of Marketing

Haynes Motor Museum Ltd; England; On-site; GBP 45,000 - 55,000; Full time

Job summary

A leading educational charity in the UK seeks a dynamic marketeer to enhance visitor engagement and support commercial growth. The ideal candidate will have expertise in planning multi-channel campaigns, managing digital media strategies, and leading a collaborative team. This full-time role offers a competitive salary and additional benefits including 29 days holiday and personal development opportunities.

Benefits

Salary £45k - £55k per annum

29 days holiday (increasing with service)

Extra day off for birthday

Free on-site parking

Staff discounts

Free entry into the Museum

Qualifications

• Experience in planning and delivering campaigns across digital and print channels.
• Strong focus on digital media including social and Google Ads.
• Ability to write effective and adaptive copy for various audiences.

Responsibilities

• Plan and execute communications to grow visitor numbers.
• Utilise audience insights for effective communication.
• Monitor and report marketing performance data.

Skills

Campaign planning

Digital communications

CRM management

Copywriting

Collaborative leadership

Relationship building

Job description

Haynes Motor Museum is an Arts Council England accredited museum, a registered charity, one of the leading museums and visitor attractions in the South West and home to the UK's largest exhibition of cars and motorbikes dating from the present day back to 1898. We welcome over 125,000 visitors annually.

Our Vision

A future where everyone, regardless of age, background, or ability, can explore, understand, and be inspired by the engineering, technology, and design that shape our world.

Our Mission

To fuel a passion for motoring past, present, and future, and transform that passion into a lifelong curiosity for how things work.

Charitable Objective

To conserve our collection and use it to bring automotive heritage to life by exploring how things work, integrating engineering innovation with history and human stories. Through the lens of motoring, we aim to grow meaningful engagement with STEM to inspire the next generation of engineers, innovators, and problem-solvers.

Other Business Activity

In support of the Charity, the Museum also operates a Trading Company which comprises:

• Haynes Heritage Engineering - A commercial classic and modern classic car workshop, MOT facility and restoration centre.
• Conference Department - The Museum has state-of-the-art conference facilities and hosts the full spectrum of corporate and private events for groups.
• Events - The Museum hosts multiple outdoor events including monthly Breakfast Club car meets, Car Boots, Autojumbles, and the John Haynes Classic Car Show.
• Café 750 - The Museum's in-house grab and go café.
• The Museum Shop.

About You

You will be a dynamic, results driven, hands on marketeer.

It is essential that you have the following skills, experience and approach:

• Experience of planning, creating and delivering action-driving campaigns across multiple channels including digital, social and print.
• A particularly strong focus on digital communications. Specifically organic, paid search and paid digital media platforms including social media and Google Ad Suite.
• The ability to plan and manage CRM activity to the visitor database.
• A creative, proactive mindset with the ability to balance strong process with the agility and awareness to identify and react to opportunities.
• The ability to write single-minded and effective copy across all platforms with the sensitivity to adapt tone and messaging for different audiences.
• A collaborative leadership style with a genuine interest in mentoring, supporting and developing your team (two direct reports and one peer to peer relationship).
• A consummate ability to build relationships and partnerships with all stakeholders and in particular journalists and the wider related media community.

Responsibilities of the Role

Plan, create and execute communications to grow visitor numbers and support the growth of the Museum's commercial operations. These communications comprise search, online advertising, social and content, the Museum's website, and PR.

Utilise audience insights to drive more effective communications with the Museum's current and future audience groups.

Work with Leadership colleagues, appropriately skilled Trustees, and external consultants to develop an annual marketing plan.

Continuously monitor and report marketing performance data in a meaningful way to the Leadership Team and Trustees.

What We Offer

• Salary £45k - £55k per annum, depending on experience.
• 29 days holiday (increasing in line with service)
• An extra day off for your birthday
• Free on-site parking
• Staff discounts in the on-site café and gift shop
• Free entry into the Museum for you and your family
• Ongoing training and development

How to Apply

Please enclose a CV along with a covering letter (no longer than 2 pages) explaining how your personal skills, qualities and experience provide evidence of your suitability - and your passion - for this role.

Closing date for applications 10th October 2025.

Applications and interviews are being shortlisted on a rolling basis, so get in touch ASAP to avoid disappointment.

Equality of Opportunity

We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.