Head of Marketing

Scotland's Rural College (SRUC) Careers; Easter Howgate; On-site; GBP 50,000 - 70,000; Full time

Job summary

A higher education institution in Scotland is seeking a Head of Marketing to lead its marketing initiatives. The ideal candidate will have extensive strategic marketing experience, particularly within the higher education sector. Responsibilities include driving brand management and delivering strategic marketing activities to enhance the institution's profile in a competitive market.

Qualifications

• Degree-level qualification or equivalent professional experience.
• Extensive experience leading strategic marketing functions.
• Experience in higher education sector preferred.

Responsibilities

• Drive strategic and operational management of marketing.
• Ensure delivery of brand positioning and values.
• Create a cohesive brand and image for SRUC.

Skills

Strategic marketing leadership

Brand management

Communication skills

Insight-led marketing

Education

Degree in Marketing or related field

Job description

About The Team

SRUC - a specialist higher education institution covering research, education & consulting services, focussing on the natural economy has an exciting and ambitious vision which will transform our reputation, brand and profile.

The Opportunity

Reporting to the Deputy CEO & COO the Head of Marketing will play a key leadership role for developing and enhancing SRUC's marketing activities, helping shape and deliver strategic, insight-led marketing across all audiences and markets as part of a coherent institutional approach.

The postholder will drive the strategic and operational management of marketing, ensuring delivery of the brand positioning, brand values and SRUC strategy in order to grow the institutions market shares within a highly competitive market, through effective marketing and communication and strong reputation management, to create and deliver a vibrant and cohesive brand and image for SRUC in line with the strategy.

Qualifications and experience required

Essential

• Degree-level qualification (preferably in Marketing or related field) or equivalent professional experience.
• Extensive experience in leading strategic marketing functions within complex, multi-stakeholder environments, ideally in higher education sector

Experience managing marketing teams an...