Head of Digital Marketing at CFO Insights

CFO Insights; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading financial services company is seeking a Head of Digital Marketing to manage email marketing campaigns and drive registrants for events. The ideal candidate will possess a Bachelor's or Master's degree and exceptional analytical and communication skills. The position is based in London, with no remote work options available.

Benefits

Operational experience in a start-up

Unlimited growth potential

Invaluable transferable skills

Qualifications

• Exceptional analytical and problem-solving skills.
• Excellent communication in English, both writing and verbally.
• High attention to detail.

Responsibilities

• Manage email marketing campaigns and maximize revenue opportunities.
• Copywrite and design email campaigns to drive focus towards events.
• Continuously learn and improve future campaigns.
• Acquire and activate reactive leads.
• Coordinate with Content and Sales team.

Skills

Analytical skills

Communication skills

Problem-solving skills

Education

Bachelor’s or master's degree

Job description

Head of Digital Marketing at CFO Insights

London, United Kingdom

Do you thrive in a fast-paced environment, where you gain a tremendous amount of responsibility? Do you want to be part of an exceptional entrepreneurial team with young, motivated and extremely driven people? Are you curious or passionate about marketing? If so, you might be our Head of Digital Marketing.

About us

CFO Insights is Northern Europe’s largest CFO forum and aims to connect and develop CFOs, finance leaders, and tomorrow's innovators by addressing the issues of the future CFO. We are connecting more than 11,000 professionals from more than 15 countries.

CFO Insights is part of United Media which focuses on building large scale industry media and conferences products in sectors such as insurance, HR, private equity, retail, etc. As of today, we have organically launched 8 media companies and acquired one.

What we offer you

As part of the Marketing team, you have the unique opportunity to be part of building and scaling a company. By providing you with the ownership of our content marketing, we want to constantly push you out of your comfort zone. You’ll be working out of our HQ in London and to ensure a never-ending growth curve, we provide you with:

• An opportunity to get operational experience in a start-up where both your work and the results are highly tangible and matter to the business
• A chance to work closely with the CEOs on our marketing execution
• Unlimited growth potential in our company - we strongly believe in and have a track record of promoting internally
• Invaluable transferable skills - boost your interpersonal, research, organisation, outreach and project management skills through experience and training.

Your Responsibilities

Your responsibilities will vary; however, some of them will be to:

• Manage email marketing campaigns, segmenting our databases, and maximising revenue opportunities from our CRM and customer database
• Copywrite and design (with help from our Graphic Designer) emails and email campaigns to drive focus towards our events (i.e. webinars and conferences)
• Continuously learn and improve future campaigns and strategies
• Acquire and activate reactive leads
• Coordinate with the Content and Sales team to ensure we reach the right target group
• Sell tickets and drive registrants by managing our marketing inbox

What we expect from you

You possess an unparalleled work ethic with a high sense of urgency. You have a relentless drive and desire to be the very best at what you do. You take ownership of everything you do, are proactive and follow through on commitments. Moreover, you’re humble and you share our passion for building and executing new businesses. Furthermore, we expect that you:

• Have acquired a bachelor’s or master's degree with outstanding results
• Have a UK work permit
• Possess exceptional analytical and problem-solving skills
• Are an excellent communicator in English, writing and verbally with exceptional attention to detail.

Flexible

Monday - Friday we work from our office (next to Victoria Station) and do not offer remote work.