Growth CRM Manager: Activation & Lifecycle

SumUp Inc.; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Private health insurance

Retirement scheme (7% match)

28 days paid leave

1-month sabbatical after 3 years

Virtual Stock Option programme

Referral bonus

Gogeta commuter benefits

Job summary

SumUp Inc. in London is seeking a CRM Manager- Consumer to own activation funnels, craft lifecycle communications, and drive key conversion metrics across markets. You will build event-driven journeys from onboarding through first transaction, writing on-brand copy and optimizing across push, email, in-app, and SMS channels.

You will work with Product, Data, Localization and Design to tailor campaigns, run rapid A/B tests, and leverage CRM platforms like Iterable or Braze to scale engagement.

Qualifications

• Experience in CRM or lifecycle marketing ideally within fintech or another mobile-first product.

Responsibilities

• Build and launch event driven activation journeys that guide new customers through sign up, KYC, first fund and first transaction across push, email, in-app, WhatsApp and SMS.

Job description

SumUp Inc. in London is seeking a CRM Manager- Consumer to own activation funnels, craft lifecycle communications, and drive key conversion metrics across markets. You will build event-driven journeys from onboarding through first transaction, writing on-brand copy and optimizing across push, email, in-app, and SMS channels.

You will work with Product, Data, Localization and Design to tailor campaigns, run rapid A/B tests, and leverage CRM platforms like Iterable or Braze to scale engagement.