Senior Marketing Manager - Merchant-to-Consumer Growth

SumUp Inc.; Greater London; On-site; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Private health insurance

L&D budget

Stock options

Pension plan

Job summary

SumUp is seeking a Senior Marketing Manager to lead the consumer growth engine, building a merchant-to-consumer acquisition strategy across six markets from the ground up. You’ll own messaging, localisation, and cross-channel campaigns, embedding sign-up moments at merchant touchpoints and driving cross-sell into the consumer banking app.

You’ll partner with product, CRM, and sales to optimize activation and reporting.

Qualifications

• Strong B2C growth or lifecycle marketing experience, ideally in fintech, payments, retail, or a marketplace.
• Proven track record of planning and executing campaigns across multiple markets, including localisation and creative direction.
• Experience marketing through partner or owned channels, such as CRM, in-product surfaces, or point-of-sale, rather than relying solely on paid media.
• Comfort owning acquisition metrics, attribution, and reporting end to end, with a data-driven and commercially minded approach.
• Ability to influence and coordinate across matrixed teams to get placements and campaigns shipped without direct authority.

Responsibilities

• Plan and execute merchant-to-consumer acquisition campaigns across six markets — owning messaging, creative strategy, localisation, and performance reporting.
• Embed consumer sign-up moments into merchant touchpoints, including the super app, card readers, merchant CRM, and merchant website.
• Drive cross-sell from SumUp Local into the consumer banking app, managing conversion, activation, and incentives for consumers coming through merchant-led channels.
• Work closely with teams across Hardware, CRM, and other business lines to get consumer acquisition placements shipped through channels you don't directly own.
• Build and maintain reporting on merchant-to-consumer acquisition performance, using it to inform channel-mix decisions and prove cost-per-customer against direct advertising.

Skills

B2C growth

Lifecycle marketing

Multi-market campaigns

Partner channel marketing

Acquisition metrics & attribution

Cross-functional influence

Job description

SumUp is seeking a Senior Marketing Manager to lead the consumer growth engine, building a merchant-to-consumer acquisition strategy across six markets from the ground up. You’ll own messaging, localisation, and cross-channel campaigns, embedding sign-up moments at merchant touchpoints and driving cross-sell into the consumer banking app.

You’ll partner with product, CRM, and sales to optimize activation and reporting.