CRM Activation & Lifecycle Lead

SumUp; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Global team in London Bridge

Diversity & Inclusion

Virtual Stock Options

28 days paid leave + holidays

L&D budget

Private health insurance

Commuter benefits

Retirement scheme 7% match

Life insurance

Sabbatical after 3 years

Referral bonus

Job summary

SumUp's Consumer Bank CRM team seeks a lifecycle marketing professional to design activation journeys from onboarding through first transaction and beyond. You will craft multi-channel campaigns (push, email, in-app, WhatsApp, SMS), build audience segments, and run rigorous A/B tests to lift activation metrics across six markets.

You will collaborate with Product, Data, Localisation and Design to ensure launches are ready and tailored for each market, in a fast-growing fintech environment.

Qualifications

• Experience in CRM or lifecycle marketing within fintech or mobile-first products.
• Hands-on with modern CRM platforms (Iterable, Braze or Customer.io).
• Comfort with push, email and in-app messaging; basic SQL for audience checks and reporting.
• Experience designing/interpreting A/B tests to improve engagement.
• Strong segmentation/personalisation for different customer groups.
• Track record developing and executing retention and lifecycle strategies for existing customers.
• Ability to collaborate with Product, Data, Localisation and Design teams.

Responsibilities

• Build and launch event-driven activation journeys across channels (push, email, in-app, WhatsApp, SMS).
• Write clear, on-brand campaign copy for all channels.
• Build audience segments, track daily performance, run A/B tests on copy, timing and channel.
• Partner with Product and GTM teams across six markets to tailor lifecycle communications.

Skills

CRM lifecycle marketing

A/B testing

Segmentation

Personalisation

SQL

Retention strategy

Cross-functional collaboration

Analytics & reporting

Education

Bachelor-level in Marketing/PM/Analytics

Tools

Iterable

Braze

Customer.io

Job description

SumUp's Consumer Bank CRM team seeks a lifecycle marketing professional to design activation journeys from onboarding through first transaction and beyond. You will craft multi-channel campaigns (push, email, in-app, WhatsApp, SMS), build audience segments, and run rigorous A/B tests to lift activation metrics across six markets.

You will collaborate with Product, Data, Localisation and Design to ensure launches are ready and tailored for each market, in a fast-growing fintech environment.