Lifecycle CRM & Retention Growth Lead

SURI; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working - up to 2 days WFH

Bupa Healthcare and Dental Packages

Income Protection and Life Assurance

1x Charity Day per year

4x Work from Anywhere weeks

£1000 personal development budget

Job summary

SURI in London is seeking a CRM & Retention Lead to own our CRM strategy, email performance marketing, and retention initiatives. You will drive messaging, segmentation, and automated flows to improve LTV and repeat revenue across email, SMS, and other channels.

You will collaborate with Growth, Product, Operations, Brand and Creative teams to build a best-in-class retention engine and a scalable lifecycle program, reporting into the Director of Growth.

Qualifications

• Proven track record in DTC retention marketing with measurable revenue growth.
• Deep expertise in email marketing, lifecycle automation and CRM.
• Experience managing subscriptions and consumable product retention in ecommerce.
• Strong analytical mindset and data-driven decision making.

Responsibilities

• Own email marketing for SURI, crafting messaging and creatives for campaigns.
• Own segmentation strategy to maximize engagement and revenue.
• Develop, optimize and test automated email flows (welcome, replenishment, churn).
• Drive retention engine and subscription growth across channels.

Skills

Email marketing

Lifecycle automation

CRM systems

Data-driven decisions

Segmentation

A/B testing

Tools

Klaviyo

Shopify

Subscription platforms

Job description

SURI in London is seeking a CRM & Retention Lead to own our CRM strategy, email performance marketing, and retention initiatives. You will drive messaging, segmentation, and automated flows to improve LTV and repeat revenue across email, SMS, and other channels.

You will collaborate with Growth, Product, Operations, Brand and Creative teams to build a best-in-class retention engine and a scalable lifecycle program, reporting into the Director of Growth.