CRM manager for consumers

SumUp; Greater London; Presencial; GBP 70.000 - 95.000; Tempo integral

Benefícios oferecidos por esta vaga

L&D бюджет на год

Private health insurance (медицинское)

Пенсионный план

Страхование жизни

Кадровый саббатикал 1 мес после 3 лет

Referral бонусы

Resumo da vaga

SumUp в Лондоне развивает Consumer CRM и отвечает за создание и запуск жизненных циклов, направляющих пользователей от регистрации до первой транзакции и далее. В команде сосредоточены активация, персонализация и анализ поведения для повышения конверсии.

Ваша задача — проектировать кампании, писать копирайт и настраивать сегментацию по каналам push, email, in-app и SMS. Работа в глобальной команде с акцентом на устойчивый рост и цель — улучшение ключевых метрик вовлеченности и конверсии.

Qualificações

• Опыт в CRM/ Lifecycle маркетинге в финтехе или мобильном продукте.
• Умение работать с современными CRM-платформами (Iterable, Braze, Customer.io).
• Удобство в push, email и in-app сообщениях; базовый SQL для аудиторий и отчетности.
• Опыт разработки и анализа A/B тестов для повышения вовлеченности.
• Навыки сегментации и персонализации под разные группы клиентов.
• Опыт разработки retention и lifecycle стратегий для существующих клиентов.

Responsabilidades

• Разрабатывать и запускать событийно-управляемые activation-пути для новых клиентов: sign up, KYC, первый депозит и транзакции; работу across push, email, in-app, WhatsApp и SMS.
• Писать понятные и брендовые копирайты для всех каналов, поддерживаемые агентами на базе ИИ.
• Формировать аудитории, отслеживать ежедневную производительность и проводить A/B тесты по копирайту, времени и каналу.
• Сотрудничать с Product и GTM-командами по всем рынкам для готовности жизненных цикл-кампаний к запуску.

Conhecimentos

CRM-маркетинг

Lifecycle-маркетинг

SQL

A/B-тестирование

Персонализация

Сегментация

Ferramentas

Iterable

Braze

Customer.io

Descrição da vaga

Описание:

SumUp's Consumer Bank is building the next generation of an everyday financial product. The Consumer CRM team turns every new sign-up into an active, engaged customer by designing the journeys that guide people from onboarding through to their first transaction and beyond. As the business enters a major growth phase in 2027, you'll take ownership of this activation funnel, build the lifecycle comms that bring each new launch to life, and have a direct hand in lifting one of our most important conversion metrics.

Задачи:

• Build and launch event driven activation journeys that guide new customers through sign up, KYC, first fund and first transaction, across push, email, in app, WhatsApp and SMS
• Write clear, on-brand campaign copy for every channel, from push notifications to email, supported by AI agents built for the job
• Build audience segments, track daily performance and run A/B tests on copy, timing and channel
• Partner with Product and GTM teams across six markets to ensure every new launch has its lifecycle communications ready for launch and tailored to each market

Требования:

• Experience in CRM or lifecycle marketing ideally within fintech or another mobile-first product
• Hands-on experience with a modern CRM platform such as Iterable, Braze or Customer.io
• Comfort working across push, email and in-app messaging, with basic SQL for audience checks and reporting
• Comfort designing and interpreting A/B tests to drive continuous improvement in customer engagement
• Strong knowledge of segmentation and personalisation techniques, with the ability to tailor messaging for different customer groups
• Track record of developing and executing retention and lifecycle marketing strategies for existing customers
• Ability to collaborate closely with Product, Data, Localisatoin and Design teams to bring campaigns to life

Условия:

• Opportunity to work with a truly global, multicultural team from our central London Bridge location, wrapped in historic charm and modern flair. This involves an office-first setup
• Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
• Enrolment onto our Virtual Stock Option programme: you will own a stake in SumUp's future success
• Generous time off: enjoy 28 days of paid leave, plus bank holidays and special leaves
• A dedicated annual L&D budget for attending conferences and/or advancing your career through further education
• Health matters: private health insurance, including optical and dental
• Life made easier: salary-sacrifice commuter benefits via Gogeta
• Financial security: retirement scheme (SumUp matches 7% when you contribute 5%)
• Peace of mind: life insurance from MetLife for 2× your salary
• Break4me: 1-month sabbatical after 3 years of service
• Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team