Growth Analytics Lead: Customer Lifecycle & Experiments

Pulse Group; Greater London; On-site; GBP 70,000 - 100,000; Full time

Job summary

Pulse Group, a major UK digital media business, is seeking a senior analytics professional to own customer analytics across acquisition, retention and lifetime value. You will collaborate with Product, Marketing and Data Science to shape experiments and data-driven decisions for a subscription transformation.

You will lead a small analytics team, mentor analysts and translate complex data into commercial recommendations that guide strategy and growth across the business.

Qualifications

• Strong hands-on SQL experience with large behavioural datasets (BigQuery a plus).
• Experience in customer, subscription or marketing analytics within a digital business.
• Deep understanding of acquisition, retention, segmentation, churn and CLV.
• Experience designing and analysing experiments and A/B tests.
• Comfortable influencing senior stakeholders through data-driven storytelling.
• Previous experience leading or mentoring analysts.

Responsibilities

• Own analytics across the full customer lifecycle, from acquisition and conversion to retention, ARPU and lifetime value.
• Dig into behavioral data to uncover insights and translate them into commercial recommendations.
• Partner with Product, Marketing and Data Science to influence customer strategy and experimentation.
• Design and analyse A/B tests to understand short and long-term customer behaviour.
• Build the roadmap for your area and help shape analytics across the wider business.
• Lead and mentor a team of analysts while championing commercial thinking.

Skills

SQL

Customer analytics

A/B testing

Data storytelling

Mentoring analysts

Stakeholder influence

Tools

BigQuery

Job description

Pulse Group, a major UK digital media business, is seeking a senior analytics professional to own customer analytics across acquisition, retention and lifetime value. You will collaborate with Product, Marketing and Data Science to shape experiments and data-driven decisions for a subscription transformation.

You will lead a small analytics team, mentor analysts and translate complex data into commercial recommendations that guide strategy and growth across the business.