Senior Digital Analyst — Optimization & Growth

Pulse Group; Reading; On-site; GBP 40,000 - 65,000; Full time

Job summary

Pulse Group, in partnership with a leading global retailer, seeks a Digital Analyst to optimise the digital customer experience. You’ll work with Product, Engineering, UX, CRM and Digital teams to use data to shape roadmaps, improve engagement and drive conversions.

You’ll analyze funnels, design experiments, build dashboards and ensure robust tracking across GA4, Firebase and other platforms while communicating insights to stakeholders.

Qualifications

• 4+ years of experience in Digital, Product, Web or App Analytics.
• Strong SQL skills and data-driven decision making.
• Experience with experimentation and A/B testing.
• Experience in eCommerce or large-scale digital environments.
• Strong stakeholder management and communication.

Responsibilities

• Partner with Product, Engineering and UX to define KPIs and analytics requirements.
• Analyse customer behaviour across funnels, journeys, and cohorts.
• Design and analyse A/B tests and experimentation initiatives.
• Measure personalisation and targeted customer experiences.
• Use SQL to interrogate large datasets and derive insights.
• Build dashboards and reporting around product and customer performance.
• Ensure high-quality tracking across GA4 and digital environments.
• Present insights to stakeholders and influence decisions.

Skills

SQL

GA4

BigQuery

Firebase Analytics

Google Tag Manager

Contentsquare

Amplitude

Mixpanel

MMPs

Personalisation platforms

Tools

GA4

Firebase Analytics

BigQuery

Google Tag Manager

Job description

Pulse Group, in partnership with a leading global retailer, seeks a Digital Analyst to optimise the digital customer experience. You’ll work with Product, Engineering, UX, CRM and Digital teams to use data to shape roadmaps, improve engagement and drive conversions.

You’ll analyze funnels, design experiments, build dashboards and ensure robust tracking across GA4, Firebase and other platforms while communicating insights to stakeholders.