Customer Analytics Manager - Growth & Retention

dmg media; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Benefits offered by this job

25 days holiday

Pension & life cover

Employee discounts

Onsite gym and health services

Job summary

dmg media is seeking an Analytics Manager – Customer to lead analytics across acquisition, retention, and value for our subscriber base. You will manage the Central Analytics team, partner with Customer, CRM, Product and Audience teams, and translate data into strategic recommendations that drive commercial impact.

The role focuses on end-to-end customer analytics, developing frameworks, and delivering insights at pace to inform business decisions and growth strategies.

Qualifications

• Proven experience in customer, subscription, or marketing analytics within a digital business.
• Strong hands-on SQL experience (BigQuery) to analyse large-scale behavioral datasets.
• Experience leading or mentoring analysts and managing a team.
• Strong experience across both acquisition and retention analytics.
• Demonstrated experience designing and analysing A/B tests or experiments.
• Strong understanding of customer lifecycle, churn, and lifetime value.
• Excellent ability to interpret data, identify performance drivers, and communicate insights clearly.
• Strong commercial acumen and ability to connect analysis to business outcomes.
• Experience with data visualization tools (Power BI, Tableau, Looker).
• Experience with predictive modelling or forecasting (Python or R).
• Familiarity with marketing attribution or marketing mix modelling.
• Familiarity with cloud data environments (Google Cloud, Azure).

Responsibilities

• Lead analysis across the full customer lifecycle from acquisition through retention and lifetime value.
• Translate data into clear, actionable recommendations that shape business strategy.
• Own the Customer analytics pillar end-to-end and manage a team of analysts.
• Develop frameworks to track customer performance and ensure a consistent metrics view.
• Monitor performance to surface risks and opportunities early.
• Analyse acquisition performance across channels and optimise spend and funnel performance.
• Support forecasting and scenario modelling to inform subscriber growth strategy.
• Analyse retention, churn, and engagement to identify drivers of long-term value.
• Collaborate with CRM and Product teams to optimise retention initiatives and lifecycle strategies.
• Define and support A/B testing across acquisition and retention initiatives.
• Ensure insights translate into decisions and next steps, not just reports.
• Partner with Product and Engineering to ensure experiments are tracked.
• Mentor analysts to strengthen technical and commercial thinking.
• Maintain high standards of analytical rigour and output clarity.
• Influence strategy through analytical storytelling with senior stakeholders.
• Build relationships to embed analytics in decision-making.

Skills

SQL (BigQuery)

Team leadership

Acquisition & retention analytics

A/B testing

Customer lifecycle

Data visualization

CRM familiarity

Predictive modelling (Python/R)

Marketing attribution/MMM

Cloud data environments (GCP/Azure)

Media/digital subscription experience

Job description

dmg media is seeking an Analytics Manager – Customer to lead analytics across acquisition, retention, and value for our subscriber base. You will manage the Central Analytics team, partner with Customer, CRM, Product and Audience teams, and translate data into strategic recommendations that drive commercial impact.

The role focuses on end-to-end customer analytics, developing frameworks, and delivering insights at pace to inform business decisions and growth strategies.