Group Head of Sales - Bristol

Mad Swans; Bristol; Hybrid; GBP 70,000 - 75,000; Full time

Job summary

A dynamic hospitality group based in the UK is seeking a proactive Group Head of Sales to lead their commercial efforts. This role requires extensive experience in hospitality sales leadership, particularly in launching new brands and managing multiple properties. The successful candidate will develop effective sales strategies, oversee a small team, and drive revenue growth across existing and new locations. The ideal leader is innovative, results-driven, and passionate about the hospitality industry.

Benefits

Attractive Bonus Scheme

Free Parking

Free Employee Meal whilst on shift

Wage Stream access

Employee Discounts

Reward & Recognition Initiatives

Team Social & Well-being Activities

Qualifications

• 5+ years of experience in hospitality sales leadership.
• Proven experience with new brand launches and multi-property openings.
• Strong execution skills and strategic mindset.

Responsibilities

• Oversee sales revenue and lead small sales team.
• Drive revenue generation and execute sales initiatives.
• Build and lead sales strategies for multiple properties.

Skills

Hospitality sales leadership

Brand launches

Team leadership

Negotiation

Communication

Creative solutions

Organizational skills

Job description

Group Head of Sales - Bristol

• Full Time – Permanent Contract
• £70,000-£75,000/annum, plus attractive uncapped commission scheme
• Based at Mad Swans in the Mendips (Bristol)
• Flexibility with base location within the South of the UK
• Regular Travel to Existing & New Sites

Mad Swans is looking for a proactive, positive and energetic Group Head of Sales to join our growing team. Both new opening and multi-site experience is essential for this role.

This exciting role represents a rare opportunity to establish a new hospitality brand centred around sport, hospitality and sustainability. They will spearhead all commercial efforts for Mad Swans. It is pivotal in the launch of this exciting new brand. The Group Head of Sales will develop go-to-sales strategies, building brand awareness, driving revenue, and scaling our presence across key markets. The Head of Sales will also manage and develop a strong commercial team.

We are seeking a passionate Group Head of Sales to lead and manage a lean team which will grow as we expand as a business. The ideal candidate will be a dynamic leader, full of initiative and creativity, with a deep understanding of the hospitality industry and capable of driving sales at multiple new openings.

You will proactively drive sales at our first new opening at Mad Swans in the Mendips (Bristol) and will prepare for our second opening at Mad Swans in the South Downs (Farnham). Working closely with the Marketing Team, you will create and execute sales strategies which will deliver clear results. You will be a proven team player and are excited by and used to entrepreneurial environments.

In addition to Mad Swans in the Mendips and Mad Swans in the South Downs, we are also planning to open sites near to Farnborough and Exeter.

What we do

We are experts in our field, committed to creating boundary-pushing social spaces that spark meaningful connections through play in nature.

This summer, we’re opening our first countryside hangout for mavericks. The unruly. The friendship groups you wish you were in. The families you want to hang out with. The evenings that go on forever. And the weekends that become folklore. Come for a good time. Come for a long time. Come for a breath of fresh air. Whoever you are. Come as you are.

Social play spanning Padel Tennis, Pickleball, Darts, Shuffleboard and Golf gives guests the chance to explore one game or sample them all, across a few hours, a day, or a long weekend. We’re all about great food, which is why we’ve teamed up with experts in their field to create two distinct dining experiences and endless ways to enjoy them. The Potting Shed proudly boasts a menu of refreshing takes on Brasserie classics while, in The Hangout, the focus is on shareable plates with no compromise on flavour. But wherever guests find themselves, from course to court, the meadow to the orchard, they’re never far from a plate of something delicious. And, for evenings that go on forever, an Eco Cabin for the night is only a starlit walk through the wilderness away.

What we can do for you

We understand that there’s more to life than work, which is why our roles are designed to allow exploration, from long-time passions to brand-new intrigues.

We believe that to be interested is to be interesting – that means industry-leading training inside and outside of your specified job role. If you have a question, we want to provide you with the tools to answer it. As we make our start in the world, our team need to be able to wear a few different hats, which we treat as an opportunity, allowing you to take considered detours into topics of interest, in the pursuit of a broader, richer perspectives.

And out of hours, our guests’ playground is yours too. Enjoy the wide variety of green spaces, and the games they host, at an exclusive rate. You’ll have the opportunity to get involved in all things Mad Swans, from padel lessons to cocktail workshops, after all, we want you to be as excited by our product as we are.

What there is to it

Key Responsibilities

• Responsible for overall budgeted and planned sales revenue
• Lead and oversee a very small sales team
• Actively drive revenue generation activities and execute sales initiatives
• Convert individual and group enquiries into bookings with a high conversion efficiency
• Work closely with the Marketing Team, Head of Topflight, Gym & Racquets Manager and operational teams to align goals

Sales Strategy & Revenue Growth

• Build and lead sales teams across multiple properties
• Drive B2B and B2C sales across corporate, group, and leisure segments
• Set up systems and processes for sales, events and reservations
• Establish key partnerships and secure early wins to build momentum

On-property Sales & Events

Manage and support on-property events and reservations teams to deliver world-class customer service for both B2B and B2C customers and clients of Mad Swans

Help design and deliver all sales and events process standards for Mad Swans and ensure they are executed at all sites

• Develop and execute sales strategies to increase bookings for rooms, events, and packages
• Identify and target new business opportunities for weddings, corporate retreats, local partnerships
• Conduct site visits and client show-rounds to promote the venue’s offerings
• Drive events by presenting proposals, quotations, and contracts to clients
• Maintain a sales database and track leads, inquiries, conversions, and pipeline activity
• Attend wedding fairs, trade shows, and local networking events to represent the hotel
• Work with the marketing team to develop promotional materials and campaigns

Cross-Property Oversight

• Align local and national sales efforts with brand-level strategy
• Coordinate cross-property promotions, events, and media opportunities
• Monitor KPIs including RevPAR, ADR, and direct channel performance

This is a full-time permanent position. The salary for this role is £70,000-75,000/annum along with an attractive commission scheme. Please note, the commission scheme is uncapped with no upper limit.

Location – the planned base location for this role is Mad Swans in the Mendips (Bristol), however, there is some flexibility with location within the South of the UK. This role will travel to all existing and future sites. At present, we have sites in Bristol, Alton, Exeter and Farnham. We also have a central office in Piccadilly, London.

Travel Requirement

This role will visit all existing and new sites in the future so there will be a need to travel on a regular basis. Given the location of our sites, the job holder will need to be able to drive and also have their own vehicle. This role may also require the job holder to stay away overnight from time to time.

Working Hours

The working hours will generally be core office hours, however, occasional evenings and weekend work may be required at times.

Working Days

This role will predominantly work Monday to Friday.

Who we’re looking for

We are looking for a Group Head of Sales who is:

• Experienced with five or more years of hospitality sales leadership
• Proven and experienced with brand launches and multi-property new openings
• Able to be strategic and have a mindset with strong execution skills and team leadership ability
• Happy to be very hand’s on and get stuck in
• Passion for innovation, storytelling and guest engagement
• Results driven and driven to achieve ambitious sales revenue targets
• Excited about launching a new hospitality brand and concept
• An excellent communicator and negotiator
• Strong organisational skills and able to multi-task
• Confident, outgoing and well-presented
• Self-driven and highly motivated
• Happy and able to work both independently and as part of a team
• Proactive, positive and resilient by nature
• Solutions driven
• Innovative and able to develop and deliver creative solutions
• Flexible and happy to help and support in a new business start-up environment
• Comfortable working in a highly entrepreneurial environment and business
• Highly organised and comfortable working in a very fast-paced environment

Please note, you must be eligible to work in the UK as we are unable to sponsor any work permits or visas.

What is in it for you

• Attractive Bonus Scheme
• Free Parking
• Free Employee Meal whilst on shift
• Wage Stream – access your pay for hours worked before pay day
• Employee Discounts on Food, Sports, Activities, Cabins and in the Retail Shop
• Reward & Recognition Initiatives
• Team Social & Well-being Activities & Events
• Employee Referral Scheme Bonus
• Mad Swans Water Bottle
• Mad Swans Hoodie
• Plant your own tree at Mad Swans

How to Apply

If you believe you have what it takes to come on-board and would like to be part of something new and exciting, we would love to hear from you. Please simply apply by hitting the apply button.

Recruitment Agencies

We are not working with any recruitment agencies at this time. As such, we do not accept any speculative CV’s and/or candidate profiles and are, therefore, unable to consider these.