Global Media Strategy Lead, DTC & Subscriptions

PlayStation; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading gaming company is looking for a seasoned marketing professional to create and lead global media strategies for the PlayStation Store and related services. The role requires a minimum of 10 years of experience in media planning and strategy, along with a solid understanding of e-commerce media. Candidates should be able to drive revenue and articulate effective marketing strategies. The position offers a hybrid working model and attractive benefits, including a discretionary bonus and private medical insurance.

Benefits

Discretionary bonus opportunity

Hybrid Working (Flexmodes)

Private Medical Insurance

Dental Scheme

25 days holiday per year

On Site Gym

Subsidised Café

Free soft drinks

On site bar

Access to cycle garage and showers

Qualifications

• 10 years of experience in media planning and strategy with a proven track record.
• Experience in driving revenue through media campaigns.
• Understanding of measurement techniques like MMM and MTA.

Responsibilities

• Develop annual global media strategies for PlayStation Store and related services.
• Lead media performance optimization forums.
• Collaborate with marketing teams to drive effective media strategies.

Skills

Media planning and strategy

E-commerce media strategy

Digital platform knowledge

Data-driven analysis

Education

Bachelor's degree in Marketing or related field

Job description

A leading gaming company is looking for a seasoned marketing professional to create and lead global media strategies for the PlayStation Store and related services. The role requires a minimum of 10 years of experience in media planning and strategy, along with a solid understanding of e-commerce media. Candidates should be able to drive revenue and articulate effective marketing strategies. The position offers a hybrid working model and attractive benefits, including a discretionary bonus and private medical insurance.