Global Head of Integrated Planning

Mars Petcare UK; City Of London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading global pet nutrition company is seeking a Global Head of Integrated Planning to lead and manage campaign development across various functions. The ideal candidate will have proven experience in integrated marketing, strong project management skills, and the ability to align stakeholders for cohesive work across channels. This full-time role offers a competitive salary and benefits package in a purpose-driven environment.

Benefits

Best-in-class learning and development support

Competitive salary and benefits package

Company bonus

Qualifications

• Proven experience in integrated marketing campaign operations.
• Experience managing cross-functional planning processes in global organizations.
• Ability to align stakeholders around a common process.

Responsibilities

• Design and embed integrated communications planning process.
• Ensure campaign planning aligns with audience and brand strategy.
• Coordinate integrated planning participants and track progress.

Skills

Integrated marketing campaign operations

Cross-functional campaign planning

Stakeholder alignment

Project management

Job description

Job Description

The Global Head of Integrated Planning will lead the orchestration and ongoing management of end-to-end campaign development and execution across the Mars Pet Nutrition business. You will establish a truly integrated and scalable brand communications process ensuring seamless collaboration between all global functions including Brand Media Production Connected Commerce PR Social CMI and Influencer Marketing.

You will ensure global campaigns are planned and delivered in line with a standardized process with the goal of delivering breakthrough brand‑building work that is cohesive across channels and consistent across markets.

What are we looking for

• Proven and demonstrable experience in integrated marketing campaign operations or brand communications.
• Deep experience building or managing cross‑functional campaign planning processes in large matrixed global organizations.
• Broad marketing function exposure or experience across paid owned earned with production digital or commerce a plus
• Demonstrated ability to align stakeholders around a common process or way of working across functions and geographies.
• Strong project management change leadership and problem‑solving skills.

What will be your key responsibilities

• Design and embed a world‑class integrated comms and production planning process (ICPP) for brand communications that drives clarity collaboration and effectiveness across all key marketing functions globally.
• Ensure campaign planning is rooted in audience strategy brand strategy and optimized for cross‑functional integration and cross‑channel readiness.
• Partner with production lead to ensure assets are delivered in line with this strategy.
• Own and evolve the ICPP over time getting feedback from key stakeholders and cascading new process changes to all parties involved. Drive clarity of the process and ensure accountability across those key stakeholders.
• Partner with Global Brand Media Production PR Social / Influencer Commerce and Insights to ensure future planning for all campaign / key activations.
• Ensure external agency partners are brought into the process at the right time via the capability leads. These leads will then drive the specific brief and deliverables in line with the E2E process timelines & milestones.
• Lead and own the coordination of integrated planning participants milestone meetings track progress across the E2E channel planning summarise all workstreams key actions & next steps.

What can you expect from Mars

• Work with diverse and talented Associates all guided by the Five Principles.
• Join a purpose driven company where we’re striving to build the world we want tomorrow today.
• Best‑in‑class learning and development support from day one including access to our in‑house Mars University.
• An industry competitive salary and benefits package including company bonus.

Employment Type: Full‑Time

Experience: years

Vacancy: 1