Global Digital Visibility & Performance Marketing Lead

Arup; Manchester; On-site; GBP 40,000 - 65,000; Full time

Job summary

Arup is seeking a Digital Visibility & Performance Marketing Specialist to drive paid media, search optimisation and audience targeting across global markets. You will shape campaigns across LinkedIn, Google Ads, social, search and display channels to boost reach and discovery.

Working with the MCBD team, you will align paid media with SEO and content, guide creative assets including localisation, analyse performance data, and partner with content, marketing tech, web and agencies to deliver

Qualifications

• Experience delivering and optimising digital advertising campaigns across LinkedIn Campaign Manager and Google Ads.

Responsibilities

• Plan, manage and optimise campaigns across LinkedIn, Google Ads, social, search and display channels.

Skills

Paid media management

Audience targeting

Campaign optimisation

Analytics interpretation

Stakeholder management

Cross-market collaboration

Education

Marketing/digital qualification

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

GA4

SEMrush

Looker Studio

Sprout Social

Marketo

CRM platforms

Adobe Creative Suite

Optimizely

Job description

Arup is seeking a Digital Visibility & Performance Marketing Specialist to drive paid media, search optimisation and audience targeting across global markets. You will shape campaigns across LinkedIn, Google Ads, social, search and display channels to boost reach and discovery.

Working with the MCBD team, you will align paid media with SEO and content, guide creative assets including localisation, analyse performance data, and partner with content, marketing tech, web and agencies to deliver